Binary Demand

APRIL 19, 2024

Take a moment to understand the metrics available to you for these campaigns. Email audience trend Every email campaign strives to attract subscribers, but it’s natural for subscriber numbers to fluctuate, possibly declining over time. These fluctuations may stem from concerns about data privacy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Martech

MAY 24, 2024

They don’t even have alt text on the image to tell you what the email is all about. I understand the desire to create email works of art that will represent the brand better. But emails are not magazine ads. Static images rob emails of their engagement potential. That included adding an extra step with DMARC.

RFP 119

RFP Deliverability Blast Campaigns Budget Programs 119

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Porch Group Media

NOVEMBER 10, 2022

Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Did you know that the first email was sent in 1971? Consumers who purchase products through email spend 138% more than those that don’t receive email offers.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. and email is one of those pieces. So don’t look at email as a separate thing.

Planning 107

Planning Deliverability Privacy Protection Email Campaigns 107

Salesforce Marketing Cloud

APRIL 4, 2022

Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process. For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Emails are almost never ad-hoc.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98