Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. If you are a Litmus user, Litmus Email Analytics will show you the ins and out of your specific email client market share at any given time.

Email Marketing 108

Email Marketing Privacy Protection Open Rate Trigger Marketing 108

Martech

OCTOBER 27, 2021

This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Just because email marketing budgets didn’t increase notably thus far in the pandemic doesn’t mean there aren’t plans for them to grow in the next year.

Search Marketing 101

Search Marketing Email Marketing Planning Privacy Protection 101

Litmus

NOVEMBER 16, 2021

How can email inform your marketing strategy? While it’s only one part of a holistic marketing strategy, email can be a key lever. Here’s why: Email marketing captures first-party data. As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. START YOUR FREE TRIAL.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? How the top 3 email clients have shifted. ( billion opens.

Trends 90

Trends Privacy Protection Privacy Analytics 90

Litmus

APRIL 18, 2024

So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Litmus

FEBRUARY 4, 2022

We wanted to take this opportunity to give you more insight about why Litmus and Kickdynamic are joining forces and what this means for the future of email for Litmus customers. . You likely already know we really love email here at Litmus. Creating a hyper-relevant experience . Personalization in a data-centric world.

Personalization 87

Personalization Privacy Protection Privacy Interactive Marketing 87

Litmus

APRIL 19, 2022

As Cynthia Price, Litmus’ SVP of Marketing, pointed out on a Litmus Talks webinar , many email marketers have trained our leadership to want to see it, too. But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. of all Apple clients.

Open Rate 87

Open Rate Email Marketing Planning Webinar Metrics 87

Martech

OCTOBER 28, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.”.

Facebook 97

Facebook Planning Marketing Budget Creation Marketing Budget 97

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. Therefore when Apple caches images when an email is sent, by the time the recipient has opened the email, the content is no longer relevant.

Personalization 75

Personalization Privacy Protection Class Tagging 75

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

OCTOBER 11, 2021

As part of the role, I supported the company’s presence on comparison shopping engines and helped on affiliate marketing and email campaigns. When the email manager put in her notice, my boss asked if I’d like to be promoted into running email given I had some experience supporting it. The rest, you could say, is history.

Privacy Protection 103

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 103

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Knowing where to start tracking KPIs is only the tip of the iceberg when analyzing email campaigns.

Email Marketing 98

Email Marketing Click Rate Open Rate CTR 98

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Litmus

DECEMBER 7, 2022

Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. Data privacy will demand that social media and email cross-pollinate. When you acquire an email address and other data, you own the records and it is portable.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Scoop.it

JANUARY 24, 2023

Source: BIMI Group Here’s how an email by Wayfair will look in the inboxes supporting BIMI: Use AI-assisted personalization strategy Most customers expect hyper-personalized communications that go beyond their first name. It can surface hard-to-find information that can be used to create more meaningful email campaigns.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Vision6

AUGUST 23, 2021

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more. If executed poorly, it can just as easily drive your business sales in the opposite direction. Know your audience segments.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Navigate the Channel

JANUARY 3, 2024

Connect email campaigns to specific goals, such as product purchases or sign-ups, and track conversion rates and the ROI of each campaign. RELATED: Deeper Email Analytics for Building Product Marketers Segment your list based on engagement levels and send re-engagement campaigns to inactive subscribers.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 109

Open Rate Marketing Automation Services Peer-to-peer Click Rate 109

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. Social signals.

Email Marketing 69

Email Marketing Social Marketing Privacy Protection Banners 69

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Read more here. iOS 15 and letting go of open rates. Read more here. A closer look at marketing automation’s core features.

Marketing Automation Services 108

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 108

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Litmus

JULY 8, 2021

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Email revenue and profit.

Webinar Metrics 113

Webinar Metrics Deliverability CAN-SPAM Co-Registration 113

Litmus

JUNE 28, 2021

It might be a sign that your emails aren’t being delivered to the inbox. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Give yourself a quick refresher course on legal requirements specific to email as well as data and privacy in general. Stay up-to-date on email marketing.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Porch Group Media

NOVEMBER 10, 2022

A/B testing can increase your email marketing ROI by as much as 37%. 59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention. Let us help rock your email campaigns in 2023. Just For Fun.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

FEBRUARY 27, 2024

You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected. The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. It’s not so easy anymore.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. This can be detrimental for your email campaign performance and deliverability.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

DECEMBER 15, 2023

Campaign calendar Our annual State of Email Workflows Report found that 62% of email teams spend two weeks or more to build an email, so if you need to create a new email campaign, you better start early. Feel free to copy our free email campaign planning template !

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 112

Budget Programs Long Tail Marketing Ad Frequency Click Rate 112

Litmus

NOVEMBER 9, 2021

The launch of iOS15—and Apple Mail Privacy Protection —is a great example of that. Consumer data privacy has quickly made its way to the forefront of marketing. And while many claimed this change to be the death of email marketing, our recent State of Email Report found otherwise. iPhone 13 Dark iOS15.

Analytics 74

Analytics Privacy Protection Eloqua Privacy 74

Litmus

JUNE 16, 2021

Get powerful, holistic insights to optimize email campaigns. With so much competition in the inbox, it’s critical to understand what’s resonating in your email program—and what’s not, so you can be agile and effective with your email strategy. Sounds impossible, right? Not anymore. Introducing: Litmus Integrated Insights.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Litmus

AUGUST 2, 2021

Some typical FOMO strategies, like countdown timers, might not work for Apple Mail users this holiday season because of Mail Privacy Protection updates. It is the most popular email client on average, when combining Apple Mail opens from iPhones, Macs, and iPads. Litmus helps your holiday email plans go as planned.

Examples 138

Examples Privacy Protection Bundling Email Marketing 138

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. So don’t look at email as a separate thing. You need to be ready to track more than just opens.

Planning 106

Planning Deliverability Privacy Protection Email Campaigns 106

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 100

Template Privacy Protection Mobile Marketing Click Rate 100

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Revamp your email automation workflows with relevant content. Running the email campaigns on autopilot makes life easy for the email manager.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. However, there are some baseline KPIs that almost every email marketer should be using. Web traffic and conversions and sales are the bread and butter of email marketing.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98