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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. What’s Next?

CMO 208
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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 224
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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 362
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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 192
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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

Marketing Insider Group

We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. When it comes to generating traffic, you have two main options: paid search and organic search marketing.