BOP Design

APRIL 26, 2023

Bringing on a web design partner can be exciting but also a big risk. Hire the right partner and everything turns up roses but hire an ill-fitting partner and it’s nothing but headaches…or worse…a tarnished reputation. What Is It Like to Work with the B2B Website Agency? But what about the less tangible things?

Marketing Agencies 2 94

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Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

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Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

BOP Design

JUNE 9, 2020

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While this list isn’t an extensive list of questions, it does provide a standard list so you can accurately compare various agencies and look at apples to apples rather than oranges to apples.

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Marketing Insider Group

APRIL 9, 2019

Do content marketing agencies follow their own advice when promoting their own companies? The post How Content Agencies Are Marketing Themselves appeared first on Marketing Insider Group. The post How Content Agencies Are Marketing Themselves appeared first on Marketing Insider Group.

Paid Search Agency 197

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Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. What’s Next?

CMO 219

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BOP Design

NOVEMBER 30, 2021

Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things? Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it. Where do you start when looking to innovate in marketing? Discover more: B2B marketing stats.

Marketing Agencies 2 117

Marketing Agencies 2 Advertising Agencies B2B Marketing Tips 117

Marketing Insider Group

AUGUST 21, 2019

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. The post 4 Simple but Strong Ways Agencies Boost Brand Trust appeared first on Marketing Insider Group.

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Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. However, many C-suite executives now see marketing as a critical player in a company’s overall rise and expansion. You should, too. . Quick Takeaways: .

Marketing Agencies 2 338

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 338

BOP Design

JUNE 20, 2018

Here at Bop Design, we are very pleased to announce our recent inclusion in Clutch’s press release as a top agency in San Diego! We have been named as an industry leader as well as the number one Web Designer in San Diego on Clutch’s website for this segment! Clutch is a Washington, D.C.-based

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Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 233

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BOP Design

JANUARY 9, 2018

Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. Are All B2B Marketing Agencies Are Created Equal? Digital Marketing?

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Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 359

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Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

JUNE 23, 2020

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. As the IoT continues to grow, we as marketers need to identify the opportunities that arise and take maximum advantage of them. The Internet of Things and Marketing.

Internet Marketing 363

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ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals. But there’s a problem.

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Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 335

Enterprise Management Paid Search Agency Work Management Traffic 335

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

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Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. In the past, content marketing used to be all about: Creating content.

eCommerce 246

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BOP Design

AUGUST 17, 2021

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention. For many B2B marketers, the strategic goal is to fill the sales pipeline and drive revenue.

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Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

MARCH 9, 2016

I am still having debates with marketers, agencies, and even marketing trade publication editors, who think native advertising and content marketing are the same thing. Content marketing can be defined many ways. But one thing that content marketing is NOT is advertising.

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Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. It’s no surprise then that even though 91% of brands today use content marketing , only 9% are fully satisfied with their results. How web analytics can help you improve content marketing. 9 percent?! Quick Takeaways.

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BOP Design

SEPTEMBER 28, 2022

In the world of B2B marketing , there are many tools and platforms marketers leverage on a daily basis. These tools include everything from social listening tools to email marketing systems to analytics tracking tools. Many of these platforms are critical, so changing one in the marketing tech stack can be daunting.

Marketing Agencies 2 71

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Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 301

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 301

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. A wise and brainy Ravenclaw?

Marketing Agencies 2 230

Marketing Agencies 2 Lead Ranking Content Work Management 230

BOP Design

MAY 7, 2019

Working with an agency on managing and executing your firm’s B2B marketing strategy can deliver a lot of time savings and overall value. That may seem weighted coming from a B2B marketing agency , but it’s true. Working with an agency allows you to access experienced copywriters for every type of medium.

Advertising Agencies 53

Advertising Agencies Marketing Agencies 2 Paid Search Agency Ad Agencies 53

Marketing Insider Group

JANUARY 8, 2019

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency! appeared first on Marketing Insider Group. There’s definitely a lot of excitement around […].

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Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Influencer Marketing.

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Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

BOP Design

AUGUST 30, 2018

Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify new business development opportunities, close new deals, and generate new revenue.

Advertising Agencies 50

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Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs. And where did I find it?

B2B Marketing 137

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 137

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

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Paid Search Agency Content Marketing Planning Advertising Agencies 322

Marketing Insider Group

DECEMBER 14, 2021

Well, our writers are kind of like the Farmers of content marketing. With 70% of marketers investing in content marketing, writing impactful pieces should be a top priority for your business to stay ahead of the competition. Improve your market position and thought leadership. Source: Content Marketing Institute.

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Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

BOP Design

JUNE 24, 2020

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. All of these B2B web designs have one thing in common: each B2B company wanted to generate more leads through their website. in the B2B market.

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