KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Qualified Lead Rate.

Cost per Lead 254

Cost per Lead ROMI CPL Churn Rate 254

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Insights from Benchmark Research on Brand Impact .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

ClearVoice

JANUARY 31, 2024

This role involves: Defining target audiences Creating content plans Aligning content initiatives with business goals The content strategist sets the tone for the team’s activities and ensures that every piece of content serves a purpose within the larger marketing strategy. And everything nice.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

This role involves: Defining target audiences Creating content plans Aligning content initiatives with business goals The content strategist sets the tone for the team’s activities and ensures that every piece of content serves a purpose within the larger marketing strategy. And everything nice.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hinge Marketing

JANUARY 22, 2015

All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. Chaotic budgets based on a patchwork of beliefs rather than the goals and needs of the business. Fortunately, there’s a better way: basing the budget on research. The result?

Marketing Budget Creation 48

Marketing Budget Creation Allocation Peer-to-peer Planning 48

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Research 109

Research Content Marketing Marketing Budget Creation Planning 109

Hubspot

MAY 18, 2015

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Research 86

Research Top of Funnel Content Marketing Budget Programs 86

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. I can attest to this statistic. At the event.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hinge Marketing

FEBRUARY 3, 2020

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. In this post, we will show you how to develop a thoughtful and effective plan for your professional services firm. Four Approaches to Marketing Planning.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

ViewPoint

JUNE 10, 2016

Despite the counsel of leaders in this field—many of whom were quoted in this blog series—companies continue to waste marketing dollars, and sales continues to struggle to meet revenue goals. I maintain, as do many of my peers in the industry, that the age old misalignment of marketing and sales is something that the CEO needs to address.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Metadata

FEBRUARY 2, 2023

Some marketers see ROI on TikTok ? While we’re all playing from the same B2B marketing playbooks, your interpretation of them will (and should) vary from your peers. Using these tactics without regard for company dynamics and marketing maturity is reckless. Sign me up. People actually click on B2B ads on Facebook ?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Hubspot

JANUARY 28, 2014

It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. This field has evolved substantially in recent years across the globe, so most marketers are constantly wondering if they''re doing what they need to stay on top of the latest trends, especially compared to their peers.

Peer-to-peer 28

Peer-to-peer Marketing Budget Trends Content Marketing 28

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. It’s not just informing and entertaining, but calling the [readers] to action,” said Blank.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

Hubspot

APRIL 27, 2015

As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The Point

APRIL 23, 2020

If your company is one of those scaling back or even hitting “pause” on external spend, there are still plenty of ways to invest in marketing content, infrastructure, data, creative and other areas that will pay big dividends when things get back to normal. 10 Things to Do When Marketing Spend is On Hold Click To Tweet. Fix your blog.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. “Today we are making more complicated decisions than ever before, & as marketers do it in seconds” ~ @nstevenlucas #socialmedia #MKTGnation pic.twitter.com/akTTPJ69ha.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

NOVEMBER 8, 2010

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Content4Demand

MARCH 19, 2019

The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Are you confident in which content works best for each stage of your marketing funnel? Do you know which channels have delivered the most success for your peers and competitors this year?

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

Hinge Marketing

JANUARY 7, 2019

This change is forcing firms to rethink their digital marketing strategies if they wish to remain competitive. In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. Digital Marketing Strategy Defined.

Marketing Budget 98

Marketing Budget Work Management Marketing Automation Services Marketing Management 98

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. Diagnose It is essential to engage executives and key decision makers as early as possible in the buying lifecycle, when strategies and budgets are set.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Heinz Marketing

NOVEMBER 26, 2019

According to a study we conducted with Heinz Marketing, 68% of organizations plan to increase their level of investment in video in the next six to eight months. A lot of marketers make the instant assumption that videos are difficult to create. But, that couldn’t be farther from the truth. Video is here to stay.

Top of Funnel 81

Top of Funnel Video Marketing B2B Marketing Marketing Budget 81

Metadata

SEPTEMBER 26, 2023

That’s how I felt the night before getting beta access to LinkedIn’s thought leader ads , which officially launched to all marketers in June 2023. I sprung out of bed, made a beeline for my workspace, and did what any B2B marketer would do: start poking around. Authenticity is the new currency for B2B marketers.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click B2B Marketing 52

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. Report: Using B2B Video to Drive Results This original research report delves into B2B marketing and sales leadership perspectives on using video.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. This original research report delves into B2B marketing and sales leadership perspectives on using video. But, that couldn’t be farther from the truth. Get the Report.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Single Grain

DECEMBER 1, 2020

Book My Free SaaS Marketing Consultation . Let’s suppose that you signed up two customers: Customer A chose a $299 per year plan for 2 years. One-time fees for this plan is $70. Customer B chose a $199 per year plan for 2 years. One-time fees for this plan is $45. Let’s begin! ACV Definition. How to Calculate ACV.

Churn Rate 59

Churn Rate Marketing Budget Planning Ideal Customer Profiles 59

Allocadia

JUNE 5, 2019

The relationship between the Marketing and Sales organizations gets a lot of press, and for good reason. But there’s another department that’s almost as important for a marketer to cultivate an alliance with: Finance! Although this relationship is often overlooked, alignment with Finance is well worth a marketer’s time.

Planning 40

Planning Peer-to-peer Advertising Agencies Work Management 40

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Download the free report ?.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Leaner budget. And then some.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361