Content Marketing Institute

MARCH 22, 2023

How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Tech marketers, take note. Continue reading →

Peer-to-peer 120

Peer-to-peer Content Marketing Research Advertising Benchmark 120

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. How to win back peers and control? Gartner suggests benchmarking your current state of organizational influence “to prioritize cultivating the skills and relationships that marketing needs to be successful.”

Marketing AI 97

Marketing AI Peer-to-peer Paid Search Agency Ads 97

Seismic

FEBRUARY 6, 2024

Tracking these metrics helps identify trends, set benchmarks, and make informed decisions based on real-time data. Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement. Sales performance measurement involves quantifiable metrics and numerical data. Let’s dive in.

Peer-to-peer 113

Peer-to-peer Customer Satisfaction Conversion Rate Training 113

Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading →

Peer-to-peer 114

Peer-to-peer B2B Marketing Research Content Marketing 114

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Benchmark Email

MAY 2, 2023

From digital giving platforms and crowdfunding to peer-to-peer fundraising and email marketing,… The post The Future of Fundraising for Nonprofits appeared first on Benchmark Email.

Peer-to-peer 70

Peer-to-peer Advertising Benchmark Email Marketing Tools 70

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. How social stacks up across industries.

Advertising Benchmark 121

Advertising Benchmark Social Media Media Work Management 121

Velocity Partners

JANUARY 24, 2024

Comparing yourself to peers is a deeply ingrained human instinct. You might not have the brand pull of Spotify, but your customers would be fascinated to learn how they’re performing relative to their peers (and crucially, what they could do to improve). First-party data is the answer. So, what do you have to offer? Let’s get into it.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Modern B2B

FEBRUARY 12, 2020

Social media assessment: benchmark your performance? When was the last time you compared your social media to peers and competitors? Why you should benchmark Benchmarking […]. The post Social Media Assessment: Benchmark Your Performance? But only 8% of their customers agree – ouch!

Advertising Benchmark 45

Advertising Benchmark Social Media Peer-to-peer Media 45

Allocadia

JUNE 17, 2019

How can meaningful benchmarks ensure you spend your next marketing dollar in the right way? Marketing teams often have several sources of benchmark data to use for planning – but struggle with how to make this data actionable, diminishing the impact that benchmarking can have. Key areas to benchmark.

Advertising Benchmark 52

Advertising Benchmark Planning Marketing Budget Creation Peer-to-peer 52

Savanta

JULY 23, 2011

The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers.

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

Hinge Marketing

MAY 22, 2023

The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. The High Growth firms are growing over 5 times faster than their Low Growth peers. First among these has been the elevated level of uncertainty.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading → The post 2021 B2B Content Marketing: What Now?

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

Aberdeen

AUGUST 6, 2020

This begs the question: What are successful organizations doing differently than their less-adapted peers? The post [VIDEO] Business Resilience and Agility: A Benchmark of Performance Amid Uncertainty appeared first on Aberdeen.

Advertising Benchmark 52

Advertising Benchmark Peer-to-peer Video Marketing Lock-In 52

Martech

OCTOBER 5, 2023

While it is free for anyone to use, RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format. While it is free for anyone to use, RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format.

Peer-to-peer 101

Peer-to-peer Tools Comparison Advertising Benchmark 101

eDataSource

MARCH 4, 2019

All email marketers rightly want to know how they’re doing in relation to their industry peers. We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The post 2018 Deliverability Benchmarking Series: Q4 Retail appeared first on eDataSource. Total Group.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

Benchmark Email

JUNE 16, 2021

Your content can and should help your peers, too – even those who might be seen as your competition. A… The post How to Get Other Sites to Link to Your Content (and Why You Should) appeared first on Benchmark Email. But, content creation isn’t just about the direct funnel from Google to your site to sales.

Peer-to-peer 102

Peer-to-peer Top of Funnel Advertising Benchmark Content 102

Heinz Marketing

MAY 13, 2023

Here Are 6 Tips On What to Look For by Paul Petrone Top-performing salespeople research prospects twice as much as their peers. Here are some KPIs that you can use to assess and benchmark sales leaders and managers. Here’s how you can ensure your video marketing efforts stand out and deliver the desired results.

B2B Sales 100

B2B Sales Peer-to-peer B2B Advertising Benchmark 100

Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Competitive benchmarking may help in discovering the most apt KPIs, which might have served the competitor organizations in achieving their business objectives. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Modern B2B

NOVEMBER 15, 2019

Know your marketing performance: benchmark (and why you must do it). Our clients ask us all the time about benchmarking. Knowing how your business benchmarks against others is great for the following reasons: It means having a solid grasp of how your business, or areas of performance within the business compared to peers.

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60

Martech

APRIL 5, 2024

The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized. Many martech users may not benefit from using a given platform.

Peer-to-peer 91

Peer-to-peer Paid Search Agency SMS Gartner 91

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. It’s like preparing for a championship game.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

The ROI Guy

NOVEMBER 7, 2017

Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators. Where are they falling behind their peer performance? Today you need more than “digital body language” from your marketing automation platform (MAP) to effectively engage with prospects. But its not just the buyer who gains insights.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Insights from Benchmark Research on Brand Impact . Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Hinge Marketing

JUNE 7, 2021

The 2021-2022 AAM Marketing Budget Benchmark Study outlines industry benchmarks for marketing spending and provides a special section on the spending behavior of the fastest growing accounting firms. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! We can learn from both.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

chiefmartech

NOVEMBER 10, 2022

Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities. Register for free now. Augmenting the Martech Landscape Dataset. With this event on December 6, that’s going to change.

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Savanta

JANUARY 18, 2017

The B2B Agencies Benchmarking Report reveals that 62% of agency leaders (we spoke to 75 of them from the UK’s leading players) describe their commercial performance in 2016 as ‘good’ and a further 26% report that it was ‘strong’. But some agencies out-perform even these healthy benchmarks. What’s their secret?

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Peer-to-peer 120

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest video marketing statistics from the 2018 Video in Business Benchmark Report. How are you doing in comparison to your peers? Download the full Video in Business Benchmark Report. The post Video Marketing Benchmarks You Need to Know [Infographic] appeared first on Vidyard.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest data from the 2018 Video in Business Benchmark Report. How are you doing in comparison to your peers? Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Martech

FEBRUARY 13, 2024

Your active collaboration with C-suite peers is pivotal in achieving and maintaining martech-business alignment. Your martech decisions must align with and advance your company’s core business goals for the next one to two years. This blueprint provides actionable steps for martech alignment within your organization.

Marketing Automation Services 87

Marketing Automation Services Work Management Lead Scoring Lead Ranking 87

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. And like every year, we’ll turn your responses into the free industry insights and benchmarks you’ve come to expect from us. But we can’t do it without you. TAKE THE SURVEY ?.

Customer Surveys 97

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 97

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. What’s the true impact they’re experiencing? Let’s dive into their findings.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. This includes multimedia content, peer community engagement, partner co-marketing efforts and more. . Here are a few Aha! moments I spotted during the conversation. .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

Content Marketing Institute

OCTOBER 22, 2019

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers.

Peer-to-peer 102

Peer-to-peer Research B2B Marketing Planning 102

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204