Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. But how can marketers ensure teams across different departments (e.g., sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets?

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Implement content personalization solutions.

Digital Asset Management 113

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 113

Martech

NOVEMBER 2, 2023

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways.

Digital Asset Management 111

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 111

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. We needed to simplify and prioritize!

Digital Asset Management 111

Digital Asset Management Content Work Management Tagging 111

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

Marketing AI 105

Marketing AI Digital Asset Management Enterprise Management Gartner 105

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

Digital Asset Management 99

Digital Asset Management Work Management Marketing Management Paid Search Agency 99

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X For consumers, online purchasing became the preferred — and at times the only — channel for nearly every category of spending. Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Valasys

APRIL 24, 2020

On the 22 nd of April, Nielsen Brandbank Integrated with Productsup to streamline product content flow across digital channels. Nielsen Brandbank is providers of product content creation management and publishing services while Productsup happens to be an eCommerce company facilitating data integration.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Merchandising 64

Digital Marketing World Forum

MARCH 2, 2020

Ever since Google’s decision to kill third-party cookies in Chrome by 2022, data management platforms (DMPs), which gather and leverage data to create marketing strategies, have been catching a great deal of flak. Here are three must-have advantages of the new generation of data-driven social management platforms.

Digital Asset Management 70

Digital Asset Management Work Management Marketing Management Paid Search Agency 70

Hubspot

AUGUST 30, 2019

This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? In short, your brand needs a manager to ensure its success. Principles of Brand Management.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

Martech

OCTOBER 19, 2021

This week’s Marketoonist pokes fun at the many approaches marketers and their agency counterparts take in coming up with a creative game plan. Fishburne’s take: “Having been on both sides of the table, I think the quality of the marketing brief is one of the most significant factors in the quality of the resulting creative.

Creativity 108

Creativity Digital Asset Management Enterprise Management Distribution 108

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They want simple, fast, and intuitive solutions to their complex problems. The new generation of digitally savvy customers does a bulk of their product research online. Leaders who focus on better experiences –– and improved service –– over sales, reap the benefits. Think of content as the fuel for all your marketing campaigns.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.

Enterprise Management 116

Enterprise Management Digital Asset Management Demand Paid Search Agency 116

Brandpoint

DECEMBER 13, 2021

Many companies either throttled back or paused their marketing altogether when COVID hit. Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Distribution chains. Linear flows that produced and delivered goods and services. Value chains. Supply chains.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

ClickZ

OCTOBER 30, 2020

30-second summary: COVID-19 has stress-tested the technologies and processes used in digital marketing departments by forcing everyone to work remotely. Without the right technologies, marketers lose efficiency, quality, and accuracy when confronting these challenges. Marketers hesitate to invest in new content.

Marketing Budget Creation 111

Marketing Budget Creation Digital Asset Management Budget Programs Marketing Automation Services 111

ClickZ

OCTOBER 9, 2019

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content. Digital Brand Templates. Source: Bynder.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. The ability to distribute your story across multiple channels makes it even more effective, he adds. It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We

Class 99

Class Digital Asset Management Education Webinar Metrics 99

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Social Media 110

Social Media Paid Search Agency Social Marketing Effectiveness 110

Oktopost

FEBRUARY 1, 2024

When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Martech

MARCH 3, 2022

Digital asset management (DAM) software company Bynder has acquired content operations platform GatherContent. Get the daily newsletter digital marketers rely on. Read next: Does your marketing team need a digital experience platform (DXP)? Image: Bynder. Processing.Please wait. Why we care.

Digital Asset Management 96

Digital Asset Management Digital Experience Platform Marketing Management Distribution 96

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. an agency) benefited from their solution.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 269

Enterprise Management Digital Asset Management Work Management Marketing Management 269

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

Digital Asset Management 90

Digital Asset Management Enterprise Management CMS Development Work Management 90

RebelMouse

APRIL 8, 2024

The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Navigate the Channel

FEBRUARY 18, 2021

Marketing your commercial construction company online doesn’t have to be difficult. In this guide, we’ll give you a few commercial construction marketing ideas, explain why digital marketing can help you attain more leads, and discuss different elements of the process. What is Digital Marketing and Why Does It Matter?

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

Valasys

FEBRUARY 11, 2020

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 59

Digital Asset Management Enterprise Management CMS Development Work Management 59

ClickZ

JUNE 25, 2020

30-second summary: Companies are accelerating their creation of images and video to deliver memorable digital experiences, but they must also manage the assets and associated workflows to ensure brand consistency and visual quality. Visual storytelling is a proven marketing tool for customer engagement.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. Marketing Automation and Email. 17% did replace their CMS, 11% their e-commerce solution.

Marketing Automation Services 133

Marketing Automation Services Digital Asset Management Enterprise Management Work Management 133

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 126

Enterprise Management Digital Asset Management Optimization CMS Development 126

Martech

NOVEMBER 17, 2021

“Consumers have become a lot more digitally mature than they were just a couple of years ago. Salvador Lopez, Director of Marketing, Americas at CMS provider Magnolia, was speaking at our MarTech conference. Digital maturity growth is a big factor among brands as well. What is digital maturity?

Digital Asset Management 122

Digital Asset Management Work Management CMS Development Marketing Management 122

Content Marketing Institute

SEPTEMBER 11, 2018

In a recent planning meeting with a client, I was surprised to hear the sales manager complain to the marketing manager. She didn’t think marketing was producing much in the way of good content her sales team could use. Where did all those assets go? SailingWoman100 Click To Tweet. SailingWoman100 Click To Tweet.

Distribution 94

Distribution Advertising Channels Digital Asset Management Best Practices 94