DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. We’ll leave that to the Oscars and the grouches.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained.

Design 113

Design Content Marketing Planning Storytelling 113

Vidyard

OCTOBER 22, 2013

Today’s modern marketers are looking to tell better, more compelling stories, and there’s an even greater need for amazing storytelling when fundraising for a non-profit. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Contently

JULY 15, 2019

Social media & comm marketers need to secure alignment with the previous functions in order to lend support with solid content distribution. Common strategy – Built around audience and buyer journey, top funnel content and storytelling will fuel brand awareness and build enduring memories.

Top of Funnel 167

Top of Funnel Marketing & Strategy Buyer's Journey Content 167

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. Since you’re a content marketer trying to reach content marketers (so meta!),

Content 167

Content Linkedin Facebook Analysis 167

Trade Press Services

JANUARY 2, 2024

Seven Reasons B2B Customers Buy and What It Means for Marketers Six Warning Signs You Don’t Know Your Customers Well Enough Empathy in Marketing: Why a Human Touch Is Crucial How to Foster Empathy to Drive Powerful Marketing Campaigns How to Express Gratitude to Your Clients What Your Buyers Think About You (And What You Can Do About It) 6.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. But the story on its own can’t guarantee strong marketing ROI. The underlying structures represent the “telling” part of brand storytelling. The People.

ROI 68

ROI Marketing AI Work Management Marketing Management 68

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. The Power of Visual Storytelling.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Hubspot

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers are creative.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Skyword360 was designed with the understanding that content marketing can no longer be viewed as a standalone tactic.

Class 61

Class Analytics Best Practices Planning 61

ClickZ

FEBRUARY 19, 2020

The film offered a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. The podcast is hosted by Jason Miller, Sr.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Content Standard

MAY 8, 2019

Considering that 96 percent of the most successful B2B content marketers say their audiences view them as a trusted source, it’s safe to say it’s pretty important. This can include testing and experimenting, but not through a totally new medium or approach. But just how important is this consistency?

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Contently

DECEMBER 6, 2016

But it is exactly what might happen to the content marketing industry if we aren’t careful. The zombiefication of content marketing has already started. Millions of smart marketers have been infected by the content bug. A lot of great storytelling exists in the business world. Even garbage.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Paid Content 85

Paid Content Campaigns Examples Advertising Agencies 85

MKT1

AUGUST 16, 2022

If you put the effort into generating the right content ideas, adding the right details to your content ideas, and creating a prioritized roadmap—like how a product leader puts effort into a product roadmap—you will save a ton of time producing and distributing content later. 1+1 might equal 1.5

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Contently

JUNE 29, 2016

As Gild’s audience grew, it simultaneously became much more engaged with Gild’s content, solidifying the tech startup’s role as an industry leader. I sat down with Ryan Galloway, Contently’s director of content services, to break down the pillars that attributed to the recruitment solution’s success.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Anyword

MAY 6, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. The Branded Content Market Heats Back Up.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Content Standard

MARCH 11, 2015

It’s no wonder marketers are constantly asking questions like, “What is content marketing, what is inbound marketing, what is brand journalism, and what are the differences between them?” Here is your definitive, “no BS” guide to navigating the muddy waters that are marketing buzzwords.

Inbound Marketing 40

Inbound Marketing Content Marketing Brand Identity Branding 40

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. Whether you’re telling a bold story or explaining a new product, there’s no better medium for creating curiosity and holding attention.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Good on you, you savvy marketer, you. Video’s a ‘rising’ medium. We Love David On: Twitter @DavidMurdico.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Content Standard

NOVEMBER 13, 2014

They put the needs of their audiences before their own and prioritize the personal value of their content over brand value. Great content marketing that differentiates their brands and advances their business objectives. To master content marketing, you must practice the virtue of selflessness.

Content Marketing 40

Content Marketing Buyer Personas Marketing Management Content 40

ClearVoice

JANUARY 13, 2020

However, there are ways marketers can utilize personalization in a more accessible manner that still earns customer’s trust Here are some ways marketers and entrepreneurs can put personalization to work for them. Does personalization really make content marketing better? The content experience: 2020 and beyond.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. Whether you’re telling a bold story or explaining a new product, there’s no better medium for creating curiosity and holding attention.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Valasys

JULY 24, 2019

This is a dismal picture & reiterates that marketing & sales teams need to understand how to effectively design the content strategies for social media platforms (including Facebook), to bring in more traffic, nurture them, engage them across multiples channels & finally convert the leads to sales. Conclusion.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

chiefmartech

JUNE 23, 2016

One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. Any advice you’d offer to someone starting out their career in marketing today?

Work Management 69

Work Management Marketing Automation Services Marketing Management Lead Ranking 69

ClearVoice

SEPTEMBER 25, 2023

Content marketing isn’t for the faint of heart. In fact, according to recent data, only 29% of B2B marketers say their organization is very successful with content marketing. Essential Skill Areas for Content Marketing Not all content marketing skills are created equal.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Vidyard

JANUARY 15, 2016

But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. ” – Amanda Maksymiw, Content Marketing Director, Fuze What’s the Best Way to Conduct Video Brainstorming Sessions? ” – Matt Heinz, President, Heinz Marketing Inc.

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Trade Press Services

MARCH 25, 2024

Research shows that 62 percent of B2B buyers engage with three to seven pieces of content before connecting with a salesperson. DO use storytelling to paint a clear picture. Compelling storytelling helps readers put themselves in the client’s shoes and connect with audiences on an emotional level.

Case Studies 95

Case Studies Case Study Studies Buyer Personas 95

Contently

MAY 13, 2016

Luckily, I was able to catch up with Boff the next day to discuss how GE has managed to innovate so rapidly on so many different platforms and replace Red Bull as the industry’s new favorite content marketing example along the way. Part of what we try to do with some of our storytelling is reach new audiences.

CMO 60

CMO Brand Identity Branding First-Mover Advantage 60

ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Click To Tweet.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122