MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. It takes trial and error to get people to your content—especially the right people. TLDR of the series: Think of content as a product.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. So what is Medium, exactly? And most importantly, is it actually the right channel to publish or distribute your branded content? Content Syndication.

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

BenchmarkONE

JANUARY 28, 2020

But when it comes to your content marketing , the saying goes, “If a piece of published content isn’t distributed, was it even created at all?” . There’s no greater sorrow than that of a piece of unshared content. Your contents’ lifespan doesn’t come to an end once it’s published. Blog Teaser. Let us know!

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. That’s the process of content amplification, and there are many ways to achieve it. Content amplification expands reach, attracting target buyers in different places. Quick Takeaways.

Paid Content 273

Paid Content Tools Paid Search Agency Content 273

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose? It’s less about the medium and more about the content.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

NOVEMBER 16, 2020

Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. Retargeting works. Image: Criteo.

Marketing AI 313

Marketing AI A/B testing Tools Lead Scoring 313

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Guest post by Nina Petrov.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. Once you’ve determined the best mediums for your audience, find ways to distinguish your presence from competitors’.

Top of Funnel 99

Top of Funnel Product Marketing Management Content Marketing 99

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. This should make content marketers feel encouraged. Choose Channels Carefully, Distribute Delicately. These are important questions to ask at a time like this. Essential, in fact.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Hubspot

MAY 18, 2016

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. For one, Medium is a new, untapped content distribution channel that creates a sustainable way for publishers to reach new audiences.

Advertising Mediums 43

Advertising Mediums Paid Search Agency Companies Media 43

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 360

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 360

Scoop.it

MARCH 5, 2019

As any successful content marketer knows, the key to building a business and remaining profitable is to regularly onboard new clients. But they can also be used in more traditional fields, such as marketing. Examples of your past content marketing projects provide context they can use to make informed decisions.

Content Marketing 71

Content Marketing Paid Search Agency Ideal Customer Profiles Content 71

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use the power of social media to get your attendees to market your event for you. Quick Takeaways.

Planning 100

Planning Content Marketing Generation Content 100

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content?

Planning 92

Planning Marketing Plans Service Content Marketing 92

New North

AUGUST 14, 2023

They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. Instead of connecting every piece of content to their customers’ needs, marketing teams focus on churning out independent pieces of content.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Marketing Insider Group

MAY 11, 2021

Distributing Targeted Content. Learning which types of content resonate best with your audience (or different audience segments) and which channels they’re using most can inform future content marketing decisions. Those with medium scores may need a push in the right direction (e.g., Source: Hotjar.

Lead Ranking 349

Lead Ranking Analytics Marketing AI Marketing Budget 349

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. Once you’ve determined the best mediums for your audience, find ways to distinguish your presence from competitors’.

Top of Funnel 62

Top of Funnel Product Marketing Management Content Marketing 62

Kapost

APRIL 15, 2016

So why are so many marketers still equating content marketing with writing? That’s why content marketers need to start prioritizing alternative communication mediums. Here’s where to focus when building video into your content marketing strategy: 1. Storytelling takes multiple shapes and forms.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Yet there is proof that content marketing works.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

Marketing Insider Group

DECEMBER 19, 2014

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Content Marketing'

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and which isn’t. . Evergreen content. Website traffic. Social visibility. Conversions.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and which isn’t. . Evergreen content. Website traffic. Social visibility. Conversions.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. We’ll leave that to the Oscars and the grouches.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Vidyard

OCTOBER 22, 2013

Today’s modern marketers are looking to tell better, more compelling stories, and there’s an even greater need for amazing storytelling when fundraising for a non-profit. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

ClearVoice

MAY 24, 2023

When it comes to thought leadership content, you must add a fresh perspective to the conversation. For example, not too long ago, everyone in content marketing was talking about Chat GPT. How to Distribute Thought Leadership Content Creating thought leadership takes more than posting on your blog.

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

nDash

AUGUST 4, 2020

Which content marketing metrics are the most important? How can you prove that your content marketing strategy is driving ROI? These are the questions keeping so many content marketers up at night. Find Your Minimum Viable Content Marketing Metrics. None of these lists are wrong.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Lead Ranking Content Marketing 52

Launch Marketing

AUGUST 14, 2018

Whether it’s focused on developing new branding and messaging, launching a new product or service or implementing new lead generation strategies, one widely-adopted marketing tactic for B2B organizations (and one of the most important) is content marketing. How Clear is Your Content Marketing Program?

Budget Programs 54

Budget Programs Planning Content Marketing Allocation 54

Biznology

JANUARY 28, 2013

Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. With no official calendar in place, how can businesses market optimally?

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

JUNE 12, 2014

Novelty and a sparse landscape of competing content in the new medium made everything both more accessible and more worthy of our limited attention. With that backdrop in mind, it’s a bit shocking that for many marketers, content marketing begins and ends with creating content. Content Marketing'

Content Marketing 80

Content Marketing Planning Content Advertising Mediums 80