Allocation, Bandwidth, CPC and Marketing Proposals

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Keyword difficulty (and CPC) has skyrocketed in most verticals.

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Facebook Targeting: Finding Your Expert Arrow

Anyword

MARCH 17, 2020

The scope of your core audiences will depend on your market research and identifying your desired persona(s): what are their interests, where are they, and a myriad of other attributes. Be mindful of your budget and bandwidth to optimize the campaign when you A/B test different audiences. Core Audiences. Custom Audiences.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Facebook Targeting: Finding Your Expert Arrow

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