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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. What’s the greater purpose of this proposed project?”

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Litmus Live Week: Take to the (Virtual) Stage!

Litmus

Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. If you’ve got your topic ready to go, start crafting your proposal. Looking for some inspiration?

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Litmus Live Week: Take to the (Virtual) Stage!

Litmus

Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. If you’ve got your topic ready to go, start crafting your proposal. Looking for some inspiration?

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How to Convince Your Boss: 7 Steps to Getting Budget Approval

SnapApp

Everyone knows successful marketers are well-rounded professionals who can point to the results they have driven. But before getting to successful execution, the best marketers advocate to fill their toolbelt with the products and training they need, sometimes even before the “need” is obvious. . Set Up a Meeting. Your whole team’s?

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10 Marketing Stats You’ll Need To Plan Your 2016 Budget

6sense

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. What about best practices you didn’t have bandwidth for in 2015? Content Marketing. Source: Content Marketing Institute ).

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Trying to Gain Fiber Internet Customers? 3 Ways AI Can Help

Salesforce Marketing Cloud

With the global fiber market expected to reach $31.3 Generative AI technology can analyze historical data, demographics, and market trends to identify where to invest in infrastructure deployments or upgrades, for example. billion by 2030 , it’s clear that the fiber to the home boom is here.