Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. 50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 4 Dr. McKenna McKenna Associates Inc Contact Patrick J.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 72

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

CMO 201

CMO Marketing AI Paid Search Agency Work Management 201

Marketing Insider Group

JUNE 8, 2020

They work for B2B companies as well, even in the most unconventional industries like commercial real estate. As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. She was a pioneer in thinking that a B2B company had stories to tell and connections to build.

Storytelling 280

Storytelling CMO Paid Search Agency Companies 280

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

APRIL 29, 2024

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. For a lot of marketers, especially in the B2B sector, that time is not now. Having adequate resources was also cited as a challenge.

B2B Thought Leadership 91

B2B Thought Leadership CMO Work Management Thought Leadership 91

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Forecasting 324

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 324

Oktopost

OCTOBER 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat. Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. She also has experience working in large B2B hi-tech enterprises. Catch all episodes here.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.

CPO 145

CPO B2B Thought Leadership Transparency Brand Identity 145

NuSpark Consulting

FEBRUARY 13, 2023

Expertise and thought leadership : Sharing your expertise through blog posts, whitepapers, and other content can demonstrate your knowledge and expertise, building trust with potential customers and attracting higher-quality leads. It’s what I preach. Learn more about me and my revenue growth services at NuSpark Consulting.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

Drew Neisser

FEBRUARY 9, 2024

At the heart of transformative leadership lies a powerful concept: Radical Candor. For B2B CMOs, adopting Radical Candor can be a game-changer. In this episode, Kim Scott herself applies the principles of Radical Candor to the unique challenges of the CMO role.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership CMO Thought Leadership 52

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 81

Marketing AI B2B Marketing B2B Thought Leadership B2B 81

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. How is the face of B2B marketing changing? When younger companies try to mimic the authority and thought leadership of large incumbents, it can sound stuffy, condescending, and unearned — they end up talking at their audience instead of with them.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 256

Cost per Lead ROMI CPL Churn Rate 256

Oktopost

JULY 7, 2021

Eric Williamson, CMO of CallMiner, takes the hot seat today. Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Catch all episodes here. Catch all episodes here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The post CMO Coffee Talk ‘Aha!

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

B2BMarketing.net

DECEMBER 1, 2023

At the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win.

B2B Marketing 52

B2B Marketing B2B Thought Leadership B2B CMO 52

Marketing Insider Group

MAY 27, 2023

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. If you enjoy that, his next book on leadership is even more profound. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. What is Marketing Over Coffee?

Lead Ranking 180

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 180

Launch Marketing

APRIL 20, 2022

Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Marketri

DECEMBER 11, 2023

We’ve explored a range of compelling topics, from the nuanced discussion of in-house versus outsourced marketing to finding surprising parallels between the world of B2B marketing and the adrenaline-filled Tour de France. The same power of teamwork and cool-headed leadership seen in the cycling world enables B2B marketers to thrive.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Bluetext

NOVEMBER 17, 2023

Her specialties encompass growth-oriented marketing and communications, compelling branding and messaging, mergers and acquisitions integrations, and thoughtful leadership. Throughout her career, Helle has held executive leadership roles at iconic brands such as Booz Allen, Deltek, SOSi , and Cadmus.

CMO 26

CMO B2B Thought Leadership Thought Leadership Work Management 26

Oktopost

JULY 14, 2021

Jill Murray, CMO of Arcadis, takes the hot seat today. Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 118

B2B Thought Leadership Transparency CMO Thought Leadership 118

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. Define Target Audiences.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. emphasis theirs].”

Startups 104

Startups Peer-to-peer Studies Ideal Customer Profiles 104

GrowPowerful

FEBRUARY 16, 2023

There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. Being a part of the CMO community allows GROW access to B2B marketing’s best of the best. Learn more at: , [link]

Lead Ranking 52

Lead Ranking Demand B2B Thought Leadership Thought Leadership 52

Martech

MAY 24, 2023

I thought I’d do the VC entrepreneur thing, but there was an opportunity to go to GE which had this experience commercial leadership program. I thought of it as a vocational MBA because it was two years of training. There was no CMO in that business and I was one of three marketers for the entire division.

Budget Programs 101

Budget Programs B2B Thought Leadership Paid Search Agency Thought Leadership 101

Champion Communications

JULY 19, 2023

In fact, in a survey we conducted earlier this year, we found that 84% of B2B CMOs find talking to the CEO about PR awkward, while 49% said that they found it really awkward. The issue seems to be one of value, with CEOs struggling to realise the value of PR programs. Did sales share coverage with prospects? What was their feedback?

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) CEOs regarding the performance of their marketing function and their CMO.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. Leadership buy-in is absolutely necessary to emphasize the importance of a content marketing strategy and this statistic shows that CMOs are making content creation a priority.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . Source: 2019 CMO Survey, Deloitte. Finding effective scalability solutions .

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

B2BMarketing.net

FEBRUARY 1, 2024

At our 2023 B2B Marketing Awards, we saw Mitie nab the Gold for ‘B2B marketing team of the year’. Not only have these folks solidified themselves as real trailblazers in the B2B world, but they’ve also enhanced their campaign performance and created a diverse culture within the workplace.

B2B Thought Leadership 52

B2B Thought Leadership Ad Building Paid Search Agency CMO 52

Marketing Insider Group

JUNE 29, 2020

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’. An illustration of GDS Digital Summit format.

Paid Search Agency 252

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 252

Martech

DECEMBER 20, 2023

Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? The CMO Podcast Host Jim Stengel is a true marketing legend. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform.

Marketing AI 108

Marketing AI Ethics Planning Paid Search Agency 108

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. And for this month we are going to interview Don McGuire, CMO of Qualcomm. Masters of the Air.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

B2BMarketing.net

MARCH 11, 2024

Whilst B2B marketers know that content is important to their strategy, the truth is that pressure from above, the internal perception of marketing’s role, complexity around global campaigns, and lack of investment are all leading to content that lacks the focus and impact that is needed to clearly and demonstrably drive growth.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Want to Catch Another Episode?

Social Media 105

Social Media Video Marketing B2B Thought Leadership Media 105

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52