We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data
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SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. My point about data independence is less about marketers isolating themselves, and more about them taking the reins of the tools (read: data). I am shocked.
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