Sprout Social
SEPTEMBER 12, 2022
When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Social media management services do more than simply “post on social.”
The ABM Agency
JANUARY 15, 2021
For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done. How are they doing this?
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Sprout Social
JUNE 25, 2019
With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? That said, a DIY approach to social media isn’t always ideal or plausible.
Outreach
JUNE 2, 2020
If you don’t have a massive budget and a huge team to manage this, just block and tackle! Producing and Editing Sessions: A video production agency ensured all Unleash sessions had a cohesive look and feel. The agency also created branded skins for all the pre-recorded sessions. Does it fit our budget? What are the SLAs?
Metadata
SEPTEMBER 28, 2022
There’s also no denying that video ads are out of reach for some due to nothing more than bandwidth or creative restraints. Again, when the name of the game is efficiency and budget maximization, the value of image ads can’t be understated. For starters, the native tools in Facebook and LinkedIn have built-in CTAs.
Metadata
SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. My point about data independence is less about marketers isolating themselves, and more about them taking the reins of the tools (read: data). I am shocked.
Golden Spiral
DECEMBER 3, 2021
Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Public Relations. Brand Awareness.
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