Blast Campaigns Email Marketing Marketing Automation Personalization 
eTrigue
FEBRUARY 2, 2022
What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. But email marketing alone has significant disadvantages. In the end, the gains are worth it.
Litmus
MAY 16, 2022
Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). Read on to learn: What is content marketing automation?
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Webbiquity
OCTOBER 29, 2019
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software?
Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. But, that’s only if you do it correctly.
ClickZ
MAY 23, 2019
Many marketers hear “AI” and think about chatbots or massive tech companies with seemingly unlimited resources: IBM Watson, Amazon Alexa, Netflix’s extraordinarily sophisticated recommendation engine. However, there are plenty of ways AI can enhance one marketing channel everyone uses: email. More powerful personalization.
Martech
APRIL 29, 2024
Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.
Heinz Marketing
OCTOBER 26, 2021
By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. Everyday we are bombarded by marketing emails. Yet as marketers, we still send them. Marketing emails have little to no overhead and can be sent in a “batch and blast” approach, reaching a broad audience in one click.
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