Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 128

Template Email Marketing Blast Campaigns Planning 128

Martech

JUNE 9, 2022

Ever feel like you’re shouting into the void with your email campaigns? Join experts from Conversica and learn how companies using conversation automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities and over 10x ROI.

Blast Campaigns 97

Blast Campaigns Webinar Metrics Marketing & Strategy Click Rate 97

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.

Email Marketing 120

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 120

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 123

Tactics Email Marketing Planning Marketing Budget 123

Marketing Insider Group

JANUARY 21, 2019

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers.

B2B Marketing 223

B2B Marketing Personalization Blast Campaigns B2B 223

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. The impact of website personalization. without personalization ( source ).

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Discuss your personal and professional journey, the challenges you’ve overcome, and the successes you’ve experienced. Broaden the show’s marketing reach.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. But, that’s only if you do it correctly.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? However, a personalized email goes beyond addressing a customer by their name. What is Email Personalization?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software?

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. It’s time to learn about lead generation in email marketing and five ways you can improve it.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Hubspot

MAY 10, 2019

Most of the physical mail that appears in my mailbox are self-serving sales pitches or coupons from brands that somehow collected my personal information. Needless to say, most of the mail they send me is irrelevant and unwarranted, and every time I see their marketing messages in my mailbox, I happily pitch them in the recycling bin.

Blast Campaigns 78

Blast Campaigns Deliverability CAN-SPAM Email Marketing 78

Salesforce Marketing Cloud

JULY 29, 2022

If you check your email right now, you’ll probably find an example of a personalization strategy. That’s because measuring consumer behavior is one of the most efficient and effective marketing strategies. Consumers increasingly expect some level of personalization strategy when they browse. They’re now 50% off!

Ethics 98

Ethics Personalization Blast Campaigns Privacy 98

eTrigue

FEBRUARY 2, 2022

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. But email marketing alone has significant disadvantages. In the end, the gains are worth it.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

ClickZ

MAY 23, 2019

Many marketers hear “AI” and think about chatbots or massive tech companies with seemingly unlimited resources: IBM Watson, Amazon Alexa, Netflix’s extraordinarily sophisticated recommendation engine. However, there are plenty of ways AI can enhance one marketing channel everyone uses: email. More powerful personalization.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Heinz Marketing

OCTOBER 26, 2021

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. Everyday we are bombarded by marketing emails. Yet as marketers, we still send them. Marketing emails have little to no overhead and can be sent in a “batch and blast” approach, reaching a broad audience in one click.

Email Marketing 124

Email Marketing Effectiveness Tips Blast Campaigns 124

Directive Agency

JULY 7, 2017

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. What exactly is the point of telling a comprehensive brand story across your different digital marketing campaigns?

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 334

Planning Event Marketing Marketing Plans Blast Campaigns 334

Circle Studio

SEPTEMBER 27, 2017

Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With the volume of email that your audience receives, traditional batch-and-blast tactics will likely get your emails, ignored, deleted and/or reported as spam.

Email Marketing 68

Email Marketing Personalization Tips Blast Campaigns 68

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Privacy 115

Privacy Ad Building Brand Identity Branding 115

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Blue Flame Thinking

MAY 20, 2021

But, when I heard they were Beta testing an email service called HEY, I was a little confused. So, out of curiosity and brand loyalty, I tried it for my personal email. HEY has had a massive impact on how I deal with my personal email over the last three months. Marketers will have less access to tracking data.

Email Marketing 98

Email Marketing Marketing Analytics Tools Privacy Newsletter 98

Launch Marketing

JULY 21, 2021

B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage. In reality, B2B marketing can be as personal as the best B2C marketing. B2B Marketing Personalization. Segment Your Audience.

Lead Generation 118

Lead Generation Personalization B2B Marketing Generation 118

SmartBug Media

FEBRUARY 25, 2022

One efficient way to close the deal is to use personalization for sales enablement. Gone are the days of stagnant sales scripts and generic email blasts. We utilize the HubSpot customer relationship management (CRM) platform, but many CRMs will have similar information that you can use to personalize your sales messages.

Personalization 98

Personalization Top of Funnel Effectiveness Work Management 98

Litmus

MAY 16, 2022

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). Read on to learn: What is content marketing automation? Then you test.

Marketing Automation Services 76

Marketing Automation Services Marketing Automation Automation Personalization 76

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox. 73% of successful content marketers nurture subscribers, audiences, or leads.

Lead Nurturing 119

Lead Nurturing Planning Top of Funnel Work Management 119

LeanData

FEBRUARY 16, 2023

So given the success that LeanData saw in 2022, contrasted with the challenges of today’s recessionary market conditions, I conscientiously crafted my message for our Revenue Kickoff meetings last month. Mediocre sales reps love sending email. Sales is rooted in effective communication that leads to building relationships of trust.

Blast Campaigns 52

Blast Campaigns Terms and Conditions Training Consulting 52

Martech

SEPTEMBER 2, 2021

14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . Back then, we were on a mission to build our email programs. I’m looking forward to MarTech on Sept. Sounds good.

Email Marketing 120

Email Marketing Open Rate Privacy Protection Ad Frequency 120

Sharpspring

SEPTEMBER 10, 2021

Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. Make your “From” address personable. As we discussed in the first part of this blog series, your emails should all be “from” an actual person — not your company at large. The more personal, the better.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. But, that’s only if you do it correctly.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Hubspot

JULY 6, 2021

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Especially, those that buy or sell email lists. Personalization Vs. Privacy. Design Matters.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

Rules 134

Rules Email Marketing Tips Planning 134

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? Our marketing department at Widen faces this, too. The concept of personalization is not new, but the way we serve it up will change.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable. Email Fatigue. Guest post by Kas Andz. The Nitty Gritty.

B2B 169

B2B Paid Search Agency Blast Campaigns Account Based Marketing 169

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

BenchmarkONE

SEPTEMBER 16, 2020

It may not be obvious, but as marketers, it’s our job to be creative. But one thing that has proven to have the highest ROI is email marketing. . But one thing that has proven to have the highest ROI is email marketing. . This type of dynamic content is generally associated with email campaigns. What gives?

Email Marketing 89

Email Marketing Top of Funnel Marketing & Strategy Marketing Strategy 89