Martech Advisor

AUGUST 30, 2019

Bombora and LiveRamp announced their jointly developed digital advertising solution that enables B2B marketers to connect with their targeted small- and medium-sized business. Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent.

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Bombora Enterprise Management Work Management Marketing Management 47

Webbiquity

MAY 12, 2020

Another valuable tactic is using buyer intent data or technology, from providers like Bombora, DiscoverOrg, TrustRadius, IntentData, EverString, or even using LinkedIn Sales Navigator to surface interested prospects. Update Your Messaging.

Research 346

Research B2B Marketing Terms and Conditions Planning 346

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Outreach

APRIL 20, 2020

Our advice (detailed by Brooke Simmons here ) is for sales reps to acknowledge the situation and become a trusted advisor that collaborates with the buyer - and doesn’t pitch. Collaboration with Bombora. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader. The Data on COVID-19.

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Intent B2B Sales Activities Bombora 102

SalesIntel

MAY 13, 2024

Buyer Intent Data Buyer intent data reveals the signals or indicators that potential customers are actively researching or intending to make a purchase. Personalization: Understanding buyer intent enables you to tailor your messaging and offers to match potential customers’ specific needs and interests.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

SalesIntel

JUNE 9, 2023

Integrating intent data into sales and marketing strategies enables businesses to prioritize leads, personalize outreach, and increase conversion rates. The Claim: Cognism’s Intent Data powered by Bombora provides immediately actionable insights and identifies buyers in demand. Change your intent topics at any time.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

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Intent Data Intent Bombora Marketing AI 40

Metadata

FEBRUARY 24, 2021

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

SmartBug Media

SEPTEMBER 6, 2019

Bombora collects and aggregates online research activity (specific to the B2B industry) across thousands of websites and media publishers. Using this data, Bombora provides a surge score that lets a company know when a buyer has increased search activity to an above-normal level on a particular topic. Everstring.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Outreach

AUGUST 11, 2020

Intent data is designed to solve two critically important pieces of the Account Based Selling (ABS) motion: Timing Relevance How? In turn, sales teams can use Intent-driven tasks to prioritize prospects based on who is most likely to engage in product conversations. Finding New Deals with the Intelligence of Intent Data.

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Intent Data Intent Peer-to-peer Bombora 104

SalesIntel

APRIL 6, 2023

This is often referred to as buyer intent. Understanding the buyer’s intent is crucial in determining how to approach them and what messaging to use. Later, we’ll discuss a third option for acquiring buyer intent data with SalesIntel. Challenge 2 – Are they ready to buy?

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Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

SalesIntel

MARCH 26, 2022

Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. This means prospects have an intention to buy a product or services and a sales rep has to focus on the remaining 33% to close the deal. Identifying Early Opportunities.

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Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

SalesIntel

AUGUST 6, 2021

Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. This means prospects have an intention to buy a product or services and a sales rep has to focus on the remaining 33% to close the deal. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Adobe Experience Cloud Blog

OCTOBER 22, 2018

Instead, you can use tools, such as Bombora or RainKing, which marry buyer intent data with predictive analytics. The difference now, however, is that there’s no need to make “cold” calls where you have no idea whether someone is seeking a solution like the one your company offers.

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Account Based Marketing ABM Research Sales Qualified Leads 134

ClickZ

OCTOBER 18, 2019

We also synthesize other behavioral data (intent – from partners like Bombora) that tracks account-level engagement with content on website around key topics that show an account is looking at solutions that are relevant and indicate propensity to buy / be interested in what the company is selling. .”

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Hubspot

DECEMBER 23, 2022

Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers. The way the platform pulls this data is through a partnership with Bombora — the buyer intent platform listed earlier in the post.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there?

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

TrustRadius Marketing

OCTOBER 3, 2022

What makes downstream intent data unique? Second- and third-party intent data both come from external sources, so what makes them different? Brands can determine how active a prospective buyer is within a sales cycle and target them throughout the research phase—before they reach out to vendors. Check out What is Intent Data?

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Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Full Circle Insights

SEPTEMBER 12, 2022

Today’s platforms help you understand buyer intent, keep track of advertising campaigns, and help you measure the success of your ABM strategy. They say it’s easy to use, has a large database of intent keywords, and has particularly good ad targeting performance. > Bombora ABM. Learn more. . . . >

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

SalesIntel

FEBRUARY 20, 2023

If you’re a mid-size company or recently funded and expected to grow or become more efficient in your go-to-market efforts in 2023, enjoy the session led by veteran leaders Manoj Ramnani CEO of SalesIntel , and Mike Burton, Co-Founder at Bombora. About Bombora Mike Burton : Thanks, Manoj. I’m a co-founder of Bombora.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

If you’re a mid-size company or recently funded and expected to grow or become more efficient in your go-to-market efforts in 2023, enjoy the session led by veteran leaders Manoj Ramnani CEO of SalesIntel , and Mike Burton, Co-Founder at Bombora. About Bombora Mike Burton : Thanks, Manoj. I’m a co-founder of Bombora.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Engagio

APRIL 11, 2018

Intent data can uncover signs that a target account is in the market right now for solutions like yours. If multiple contacts in an account have been proactively searching for a new solution over the past 1-2 months, that information indicates buyer criteria and buyer intent. Participation in forums. Content downloads.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Valasys

APRIL 3, 2023

Breaking up “intent” and “data” independently, a much clearer picture is in view. Since the expressions “Buyer Intent” and “Search Intent” are in many cases referenced concurrently, obviously we are discussing information that has something to do with an individual’s pursuit or buy goal.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

SalesIntel

MAY 17, 2023

B2B Buyer Intent Data See who is actively researching your solution with our Bombora-powered intent solution. This extensive coverage ensures that businesses have access to a diverse range of relevant information to inform their strategies and decision-making processes.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Terminus

SEPTEMBER 22, 2019

Third-party intent data is a different story. Captured by an intent data provider, like our partners Bombora and G2, third-party intent data reflects the behavioral signals made by your targets on sites other than your own. . Image courtesy of Bombora. Publisher Co-Ops.

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Intent Data Intent Bombora Dwell 22

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster.

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Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Terminus

SEPTEMBER 22, 2019

Third-party intent data is a different story. Captured by an intent data provider, like our partners Bombora and G2, third-party intent data reflects the behavioral signals made by your targets on sites other than your own. . Image courtesy of Bombora.

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Intent Data Intent Bombora Dwell 20

DealSignal

NOVEMBER 1, 2022

Signs of buyer intent. With B2B intent data, you can prioritize in-market accounts, personalize messaging to the topics ideal buyers are researching, engage the entire buying committee across digital marketing channels, and convert serious, high-intent buyers before your competition does. GET THE CHECKLIST.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

LiveRamp

JUNE 27, 2019

Different providers of B2B intent data classify intent and determine signal strength in various ways. According to intent data provider, Bombora, content plays a significant role in B2B buyer intent. Content Classification.

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Intent Data Intent Intent Signal Allocation 45

SalesIntel

NOVEMBER 8, 2021

There are a few large names in the data business who keep the way they collect intent data from their consumers a secret. Misuse of information without authorization, whether intentional or unintentional, might cost the organization dearly for years. Many purchasers will be concerned about data protection and compliance.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 59

SalesIntel

FEBRUARY 7, 2024

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Engagio

APRIL 23, 2018

Add in some predictive analytics that tell you about buyer intent. Companies like Bombora and TechTarget provide B2B intent data based on individual and company activities aggregated from across the web. How do you find others like that?

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

DealSignal

MAY 3, 2021

The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Signs of buyer intent. Third-party intent data.

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Intent Data Ideal Customer Profiles Intent B2B Sales 52

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

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Intent Signal Zoominfo Intent Bombora 40