Terminus

SEPTEMBER 22, 2019

Third-party intent data is a different story. Captured by an intent data provider, like our partners Bombora and G2, third-party intent data reflects the behavioral signals made by your targets on sites other than your own. . Image courtesy of Bombora. Publisher Co-Ops.

Intent Data 22

Intent Data Intent Bombora Dwell 22

SalesIntel

AUGUST 14, 2023

Retarget with Intent In addition to using B2B display ads for building brand awareness, another powerful mechanism in the market allows you to differentiate between display for branding and display for harvesting demand – much like search. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Martech

MARCH 10, 2022

Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Terminus, Demandbase).

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Terminus

SEPTEMBER 22, 2019

Third-party intent data is a different story. Captured by an intent data provider, like our partners Bombora and G2, third-party intent data reflects the behavioral signals made by your targets on sites other than your own. . Image courtesy of Bombora.

Intent Data 20

Intent Data Intent Bombora Dwell 20

DealSignal

APRIL 10, 2024

Third-party intent data Data platform providers and aggregators collect information from a network or collective of sources and can provide you with B2B intent data. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Engagio

MAY 22, 2017

The Predictive Marketing companies (like EverString and Lattice) and Intent vendors (such as Bombora) can help you with measuring Target Demand and Active Demand — or you can do this yourself as part of your account selection process. The more time they spend, the more interest, therefore the highly likelihood of buying.

Lead Ranking 85

Lead Ranking Demand Marketing Qualified Leads Account Based Marketing 85

Terminus

JULY 25, 2018

This is where intent and engagement data come in. Our team at Terminus uses Bombora intent data to see which of our accounts are showing intent to buy a tool like Terminus. These reports show us: Which of our accounts are demonstrating intent. Which keywords they’re showing intent for (i.e.,

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36