6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription. About 6sense.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. In this case, intent data can be useful. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

SalesIntel

OCTOBER 20, 2021

Every sales officer, be it a VP, revenue officer, or sales manager, always loves to see a strong and consistent sales pipeline, but none more so than the Chief Revenue Officer (CRO). Above all, the major challenge is to manage these hurdles and generate sales without spending too much time on them.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Content4Demand

NOVEMBER 16, 2021

As head of marketing for Bombora—one of the fastest-growing providers of intent data—Nirosha helped build an extensive partner ecosystem that contributed to the company’s record revenue growth. Most immediately, these insights should be applied for website personalization, targeted nurture and sales outreach.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Inbox Insight

MAY 31, 2024

ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Terminus

APRIL 3, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting inside the minds of our current and future customers. Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data. Second, acting on that signal quickly.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

SalesIntel

AUGUST 14, 2023

In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns. It is a powerful tool at the bottom of the funnel when potential customers are interested and looking for solutions to their needs.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Content4Demand

JULY 13, 2021

We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. Other progressive companies are finding ways to apply the insights across a variety of marketing and sales disciplines.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

6sense

DECEMBER 9, 2021

And together as a unified front, Latané said, marketing & sales professionals can initiate and implement the kind of revolution that can dramatically improve experiences for buyers and sellers … and help both sides achieve game-changing, mutually beneficial results. Most Companies Still Operate in the Dark Funnel.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. B2B intent data is a collected set of those signals. Signs of buyer intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Content4Demand

SEPTEMBER 17, 2021

Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. And he warns against viewing intent signal data as a “silver bullet,” recommending instead that B2B marketers view it as a compass for content strategy. Research-based intent allows you to connect who (e.g.,

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

SalesIntel

JULY 12, 2021

Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. In this article, you’ll learn about: How sales and marketing lead revenue growth. The primary challenges limiting sales and marketing. Sales and marketing are the pillars of any B2B company.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Terminus

DECEMBER 14, 2017

Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. The partnership will bring together Bombora Company Surge™ data with Terminus’ best-in-class website engagement data to allow B2B marketers to more easily and effectively operationalize account-based marketing.

Account Based Marketing 22

Account Based Marketing Bombora Advertising Agencies Lead Ranking 22

Leadspace

SEPTEMBER 17, 2018

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy. For a start, it’s no silver bullet. Context is key.

Intent Data 86

Intent Data Lead Ranking Lead Scoring Intent 86

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

SalesIntel

MAY 13, 2024

In this article, we will explore the significance of customer data and customer data management within your GTM motion. Importance: B2B Targeting: Understanding a company’s industry, size, and structure helps tailor marketing and sales efforts to address its specific needs. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Content4Demand

OCTOBER 6, 2021

Before COVID-19, B2B buyers assumed greater control over the entire buying process and leveraged digital channels for self-service, discovery and education—and less engagement with account executives. While direct sales teams will still play an important role, revenue organizations will operate in a hybrid model.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DealSignal

MAY 3, 2021

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. B2B intent data is a collected set of those signals. What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Leadspace

NOVEMBER 6, 2019

Most recently, a number of Leadspace enterprise customers were among those honored recently at SiriusDecisions Summit Europe for their innovative marketing and sales initiatives. Leadspace customers Microsoft won their award in the “Marketing Operations” category. End the Year with Leadspace.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

SalesIntel

MARCH 26, 2022

B2B sales and marketing success depends heavily on data. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. And one of the most important types of data for driving sales and marketing insights is Intent Data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Hubspot

JULY 15, 2020

ABM is a Mindset, Not an Isolated Tactic. While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. Account Intent is a measure of which companies are engaging with your solution area but are not (yet) engaging with your business.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

SalesIntel

AUGUST 6, 2021

B2B sales and marketing success depends heavily on data. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. And one of the most important types of data for driving sales and marketing insights is Intent Data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Engagio

APRIL 11, 2018

Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. The Sales Intelligence market has grown enormously in both sophistication and coverage in recent years. When manually scoring, applying proper methodology will help to ensure your process is more rigorous.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

SalesIntel

NOVEMBER 8, 2021

On top of this time-consuming management, relying on outdated data can increase vulnerability to serious risk factors—from customer dissatisfaction to security breaches. Helps you reach your sales and marketing goals. Customer service is crucial for a long-term business connection, from pre-sales to onboarding to customer support.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 59

Albacross

JULY 23, 2019

Third-party intent data is useful for determining the kind of articles users read, the content they download, the searches they perform, the comments they leave, and others. Third-party intent data is sold by providers like The Big Willow, Bombora, TechTarget, and others. Use-Cases for Intent Data. Automatic outreach.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Terminus

SEPTEMBER 24, 2019

Support sales with targeting ad messaging driven by funnel or opportunity stage. Accelerate pipeline and conversions with ads triggered by intent and engagement signals. Increase customer retention with competitive intent ad campaigns. Each tactic in our ad nurture will start with the same Account List as its base.

Sales Management 22

Sales Management Paid Search Agency Ads Demand Generation 22

Terminus

DECEMBER 15, 2017

Get Data-Driven with Fit + Intent + Engagement. Intent Signals. If you use predictive technology, you can easily segment your target accounts by unique criteria such as buying intent. How Attivio Used Intent Data to Triple Account Engagement. . Stage of the Sales Cycle. Firmographics.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Third-party intent data is a different story. Image courtesy of Bombora. Publisher Co-Ops.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

APRIL 30, 2019

Account-Based Marketing (ABM): Account-based marketing is an end-to-end go-to-market strategy designed to focus a majority of marketing, sales, and success effort on the pre- and post-sales accounts with the highest likelihood of closing, through data-driven targeting and personalization programs at scale. Cross-Sell and Upsell.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Third-party intent data is a different story. Image courtesy of Bombora.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Terminus

OCTOBER 4, 2017

Today, however, adopting data-driven processes and platforms that power account-based marketing programs are easier than ever, promising to streamline your marketing, sales development, and sales processes in pursuit of your revenue goals. Our selection process was unsustainable. Our accounts were static.

Account Based Marketing 39

Account Based Marketing Ideal Customer Profiles Marketing AI Lead Ranking 39

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45