Engagio

APRIL 13, 2020

I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams.

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Intent Data Intent Multi-Touch Attribution Bombora 127

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. A couple of emails later and I was on the phone with Erik Matlick, Madison Logic founder and Bombora CEO. Fair enough.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

6sense

DECEMBER 10, 2021

at Bombora? VP of Partnerships at Bombora! 6sense and Bombora. The VP of Partnerships at Bombora is focused on building and maintaining relationships across the Adtech and Martech ecosystems.?A At Bombora, relationships matter. About Bombora. Dale Durrett,? Vice President of Partnerships?at the publisher?

Bombora 62

Bombora Marketing Analytics Tools Advertising Agencies Eye-Tracking 62

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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Intent Data Intent Marketing Analytics Tools Intent Signal 117

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That? The post Do You Want Intent Data with That? Click To Tweet.

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Intent Data Demand Generation Agencies Intent Paid Social Agency 149

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

6sense

DECEMBER 10, 2021

6sense, the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora, the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

Heinz Marketing

MAY 23, 2023

That’s where intent data comes into play. What is Intent Data? Intent data captures a potential customer’s behavior or interest in a specific product or service. How Intent Data Can Support Your GTM Strategy Intent data can play a critical role in helping you go to market.

Intent Data 100

Intent Data Paid Search Agency Marketing Analytics Tools Intent 100

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. The Bombora-DealSignal integration makes intent data immediately actionable for our sales team,” said Jeremy Middleton, Senior Director of Revenue Operations and Digital Marketing at Pramata.

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Bombora Purchase Intent Purchase Intent 45

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data? What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?

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Intent Data Intent Lead Ranking Lead Scoring 122

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Intent, however, is ephemeral. First-party intent is collected directly by marketing.

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Ideal Customer Profiles Account Based Marketing ABM Intent 52

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. In marketing, intent is the name of the game.

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Intent Account Based Marketing Bombora Intent Signal 103

6sense

MAY 12, 2020

Bombora’s Company Surge ® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create hyper-targeted audiences and deliver engaging experiences.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

Outreach

APRIL 20, 2020

Collaboration with Bombora. In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader.

Intent 102

Intent B2B Sales Activities Bombora 102

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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Intent Data Intent Intent Signal Bombora 109

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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Intent Data Intent Event Marketing Marketing AI 62

DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Comparing vendors on a third-party review website.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NuSpark Consulting

DECEMBER 18, 2017

That transformation is courtesy of Big Data, which has spurred the creation of solutions that track B2B buyer intent. They can help you to offer “intent-based” content — the right information at the right time to the right people. So what is intent data and why is it so exceptional? Raise Your ROI: Match Content to Buyer Intent.

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Buyer Intent Intent ROI Buying Cycle 211

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. There is definitely an opportunity for B2B brands to utilize Intent data insights for content strategy.

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Intent Data Top of Funnel Intent Relevance 99

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Intent Data is a set of behavioral signals that helps you judge your prospects’ intent to buy a product or service.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

SalesIntel

MAY 16, 2024

The answer lies in intent data, which helps your team prioritize their time. There are thousands of intent signals available. We at SalesIntel partner with Bombora to bring you buying intent, and we recently launched our own PredictiveIntent. Or alphabetically? Happy prospecting!

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Websites Bombora Intent Signal 52

Engagio

APRIL 13, 2020

I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams.

Intent Data 62

Intent Data Intent Multi-Touch Attribution Bombora 62

Martech Advisor

AUGUST 30, 2019

Bombora and LiveRamp announced their jointly developed digital advertising solution that enables B2B marketers to connect with their targeted small- and medium-sized business. Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent.

Bombora 47

Bombora Enterprise Management Work Management Marketing Management 47

NuSpark Consulting

DECEMBER 13, 2017

Online users leave digital clues about their intentions wherever they go on the internet. It’s crucial to consider both when you’re trying to determine a user’s intention. It’s crucial to consider both when you’re trying to determine a user’s intention. Understanding Intent Data. Generating B2B Leads with Intent Data.

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Intent Data Intent Bombora Leads 160

Outreach

AUGUST 11, 2020

Enter Intent data. Intent data is designed to solve two critically important pieces of the Account Based Selling (ABS) motion: Timing Relevance How? In turn, sales teams can use Intent-driven tasks to prioritize prospects based on who is most likely to engage in product conversations. Intent Data in Action in Outreach.

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Intent Data Intent Peer-to-peer Bombora 104

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Intent, however, is ephemeral.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

SalesIntel

FEBRUARY 20, 2023

If you’re a mid-size company or recently funded and expected to grow or become more efficient in your go-to-market efforts in 2023, enjoy the session led by veteran leaders Manoj Ramnani CEO of SalesIntel , and Mike Burton, Co-Founder at Bombora. About Bombora Mike Burton : Thanks, Manoj. I’m a co-founder of Bombora.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time.

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Lead Nurturing Class Budget Programs Lead Scoring 299

SalesIntel

FEBRUARY 20, 2023

If you’re a mid-size company or recently funded and expected to grow or become more efficient in your go-to-market efforts in 2023, enjoy the session led by veteran leaders Manoj Ramnani CEO of SalesIntel , and Mike Burton, Co-Founder at Bombora. About Bombora Mike Burton : Thanks, Manoj. I’m a co-founder of Bombora.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . What makes downstream intent data unique?

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Valasys

AUGUST 29, 2019

On 27 th of August 2019, LiveRamp, a trusted platform for providing meaningful insights from data gathered from multiple touch-points, announced their jointly developed solution with Bombora. This new solution will enable B2B marketers to reach untapped niches for acquiring exclusive SMB audiences with exemplary intent targeting.

Bombora 40

Bombora Advertising Agencies Marketing AI Advertising Mediums 40

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts. Click here to read more.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts. Click here to read more.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26