Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Digilant

AUGUST 30, 2023

Key Trends from Last Season and Their Impact on the 2023/24 NFL Season Amazon Prime Video Coverage of Thursday Night Football To keep up with more people streaming TV than watching cable or broadcast television, major broadcasters offer game coverage via their respective streaming platforms like NBC using Peacock, for example.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Porch Group Media

FEBRUARY 9, 2023

Think of linear ads as the commercials seen on traditional cable channels. With Linear TV advertising, a set of commercials are shown to the masses at the same time during a live TV broadcast or scheduled show. Related Reading: Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Advertisements 52

Advertisements Advertising Cable ROAS 52

Chris Koch

MAY 30, 2014

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% In the U.S.,

Cable 100

Cable Television marketing Broadcasting Copyright 100

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. Here’s how we pulled it off — and how you can do it, too. Post-Event Review: What Did We Learn?

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

Advertising Agencies 118

Advertising Agencies Advertising Channels Advertisements Advertising 118

Martech

FEBRUARY 6, 2024

Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives. Streaming services will likely receive a boost from cord-cutters who are happy in their cable-less lifestyle but still want to see the game.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 113

Martech

AUGUST 7, 2023

To that end, they’ve begun producing a series of two-minute videos where an older, accomplished woman wrote a letter to their younger selves about why sports helped them. “We The first video was released two weeks ago. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable.

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Campaigns Co-Registration Marketing AI Cable 96

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Martech

AUGUST 4, 2021

For instance, we’re finding out more about this space from the global video network Vevo. For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? How Vevo bridged the pandemic music video shortfall . Pre-pandemic, their revenue from CTV was 4%.

Cable 108

Cable Bundling Work Management Cross-Selling 108

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Furthermore, with Digilant, advertisers can leverage the power of advanced TV to engage their audiences with ad units that go beyond standard video, like those that layer on geo-targeted information, QR codes, rich media, and voice-to-action commands that activate a person’s smart speaker.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Furthermore, with Digilant, advertisers can leverage the power of advanced TV to engage their audiences with ad units that go beyond standard video, like those that layer on geo-targeted information, QR codes, rich media, and voice-to-action commands that activate a person’s smart speaker.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 86

Marketing AI Advertising Agencies Planning Broadcasting 86

ClickZ

OCTOBER 12, 2020

The more viewers consume video content served on CTV, the more opportunities and interest this tendency creates for advertisers. So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. million by the end of this year and reach 61.5 million in 2023.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Content Standard

NOVEMBER 3, 2015

Video consumption has reached its tipping point. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. Stagnating Cable Consumption. According to a new study, U.S.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. billion for the broadcast rights over that period.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Content Standard

AUGUST 15, 2016

The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world. Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media.

Cable 40

Cable Video Marketing Television marketing Content 40

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

B2B Marketing Directions

AUGUST 15, 2021

The firm noted that 24% of the budget traditionally spent on TV is expected to shift from broadcast and cable TV to streaming video this year. In the webinar materials, Gartner argued that "the age of the digital versus offline budget has come to an end." Here are a few of the other major results.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Content Standard

APRIL 20, 2018

It was jarring to see radio and TV beside each other in this state, bringing to mind the lyrics of the Buggles’ classic, “Video killed the radio star.” In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. million listeners.

Video Marketing 60

Video Marketing Content Marketing Planning Content 60

Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. The first YouTube video was uploaded on 23 April 2005.

Youtube 104

Youtube Statistics Cable Stats 104

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. billion minutes.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Porch Group Media

NOVEMBER 4, 2022

In 2007, Netflix launched its on-demand streaming video. It is used to stream digital videos at the convenience of the viewer. CTV is any television set used to stream video over the internet. These are most often videos that are streamed via apps that are downloaded. Video Podcast] The Rise of CTV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. Video blogs.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Vidyard

JULY 26, 2016

Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. Video Camera This is a no-brainer. Video Camera This is a no-brainer. These are: 1.

Work Management 65

Work Management Marketing Management Broadcasting Cable 65

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. My dad’s broadcast is now even being talked about as the “hack” for millennials to access TV.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Sprout Social

SEPTEMBER 3, 2020

Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. The fact that you don’t have to pay-to-view is an added bonus versus old-school cable. Couple that with 40% of consumers who want to see more live video from businesses. Good question! Twitch ads.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Brand Identity Branding 131

ClickZ

AUGUST 6, 2020

When it comes to efficiency, video ads on connected TV should be the should be the choice you make. For them, it is unthinkable to check TV guides looking for favorite shows and then adjusting plans according to the whims of broadcasters. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

LeadsRX

MARCH 9, 2022

Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. It includes both linear and video-on-demand (VOD) delivered in this way but excludes connected TV (CTV), smart TV, and OTT. Connected TV (CTV). Apple TV, Google Chromecast, Roku). Over-The-Top (OTT). Automatic Content Recognition (ACR).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Single Grain

FEBRUARY 7, 2020

Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. There are many ways in which you or your brand can make an online broadcast.

Broadcasting 130

Broadcasting Facebook Optimization Tips 130

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Connected televisions provide consumers the opportunity to engage in a variety of entertainment options within the one device.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52