Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. And, other video streaming statistics support this. And, other video streaming statistics support this. Offer product demos or how-to videos.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

SpotMe Blog

MAY 5, 2021

Choppy video and poor audio quality might’ve been acceptable last year, but it just won’t cut it moving forward. Nobody wants to attend a virtual event with bad audio or video. You’ve likely sat in on a Zoom meeting or video conference only to feel frustrated and unfocused because you were struggling to see or hear the presenter.

Broadcasting 52

Broadcasting Product Work Management Paid Search Agency 52

ClearVoice

JUNE 5, 2023

Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. In this post, we’ll cover the different types of videos you can use on Facebook and some of the best practices for creating video content this 2023. An optimized Facebook video is: An actual video.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. What is OTT?

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Younger viewers who never watched TV regularly are also spending time viewing short-from video content and playing games on their TVs and phones. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 102

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 102

Search Engine Journal

FEBRUARY 13, 2022

Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. The post How To Premiere A Video On Facebook Live appeared first on Search Engine Journal. Here's how.

Facebook 85

Facebook Video Marketing Broadcasting Business 85

Martech

JANUARY 4, 2022

Context uses AI to classify images and video seen across digital channels, including social media and CTV. The CTV landscape especially continues to grow , offering many more ad opportunities for marketers on streaming services and ad-supported video on demand (AVOD). Read next: 2022 Predictions: CTV and cross-channel advertising.

Paid Search Agency 97

Paid Search Agency Classified Ads Video Marketing Ads 97

Convince & Convert

SEPTEMBER 12, 2013

Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Are you ready for some football?

Broadcasting 123

Broadcasting Paid Search Agency Ads Advertising Agencies 123

Biznology

MAY 17, 2018

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. you should transition your way of thinking and begin contemplating long-term uses with ( you guessed it ) video marketing.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. They were excited to have the opportunity to share their experiences using video.

User-Generated Content 113

User-Generated Content Video Marketing Generation Marketing Management 113

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Instagram Video Tips.

Social Media 108

Social Media Paid Content Video Marketing Tips 108

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Sprout Social

JULY 13, 2021

But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. What is livestream shopping?

Video Marketing 119

Video Marketing eCommerce Cross-Selling Buyer's Journey 119

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Webbiquity

FEBRUARY 28, 2023

Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Content Creation. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near. Video can help with that.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. That was 40 years ago this year, and although radio stuck around it’s just become routine for us to expect video along with the audio. Many videos, many views. The pandemic drives changes.

Video Marketing 115

Video Marketing Cross-Selling Youtube Lead Ranking 115

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. And Instagram is no exception.

Video Marketing 143

Video Marketing Branding Brand Identity Best Practices 143

SmartBrief - Marketing

JANUARY 30, 2024

As streaming and linear programming converge, viewers want better audio and video quality, technology improves and climate change makes alert systems crucial, nations around the world have pursued upgrades to their digital TV standards. As of December 2023 , ATSC 3.0 Trinidad and Tobago have begun the transition, while Brazil made ATSC 3.0

Broadcasting 82

Broadcasting Television marketing Internet Marketing Distribution 82

Vidyard

AUGUST 13, 2018

Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. Video has become ridiculously easy to do yourself. It’s fun. Who are you?

Curation 118

Curation Top of Funnel Video Marketing Content 118

ClearVoice

AUGUST 27, 2020

In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. 10 ways teamlancing has reshaped branded video. Overall, in order for the teamlancing model to work for video creation, there needs to be a shift in standards for the finished product. Filming virtual media events.

Video Marketing 105

Video Marketing Branding Brand Identity Paid Search Agency 105

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Vidyard

JANUARY 8, 2014

Build Audience Expectation While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. This is good if your set of products or communications won’t change for years and you need the videos right away.

Broadcasting 54

Broadcasting Video Marketing Planning Viral Marketing 54

Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Build Video Stories Around Emotion 3. Learn From the Pros.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. But then again, it’s not just any video on any YouTube channel.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception. Drone video. The word “television” may be a little misleading though.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Convince & Convert

FEBRUARY 9, 2024

This group of tools does the best job of bringing a human touch to digital interactions, transforming bad support and sales chatbots from one-way broadcasts without context to two-way dialogues with insights and understanding. It’s a way to stand out from typical cold emails and unwanted DMs.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

FMG Suite

APRIL 13, 2021

It’s no secret that video has become a powerful tool for advisors to connect with their network and grow their business. In this webinar replay, our Chief Evangelist (and video expert) Samantha Russell takes you step by step in creating and publishing your first video. How to share your videos. Lights, camera, panic?

Video Marketing 95

Video Marketing Webinar Metrics Tips Tools 95

Contently

MARCH 22, 2021

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. And introducing the first hour-long pregame show, starring kooky characters like Terry Bradshaw and Jimmy Johnson, while airing compelling video segments about players.

Television marketing 183

Television marketing Broadcasting Content Marketing Planning 183

FMG Suite

OCTOBER 28, 2019

Video allows you to tell a story in your own time. By using the power of video to supplement human connection, you’re able to save time and effort, while still building relationships. If you’re new to creating videos for your financial practice, you might struggle with feeling comfortable on camera. Decide the Tone.

Video Marketing 56

Video Marketing Tips Broadcasting Practices 56