The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists
The Point
DECEMBER 5, 2023
There are also steps you can take to ensure that any risk is minimized. The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. Let’s review what the new regulations are, in brief. Yahoo’s rules are expected to be similar.
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