DivvyHQ
MAY 8, 2024
When it comes to innovative content marketing, financial services companies are fighting an uphill battle. It may seem like a tall order to effectively attract, hook, and engage customers through financial content, but it can be done. The key to success in this domain is consistently delivering value, and creating a process (with the right tools) that enables that consistency.
ClickZ
MAY 8, 2024
With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for smaller content producers. Businesses must craft tailored Instagram strategies to meet their specific objectives, such as brand awareness or sales, by utilising various content formats and engaging with their audience.
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CMSWire
MAY 8, 2024
How this potential innovation could reshape personalized marketing, enhance user experience and diversify search marks a pivotal moment in digital marketing. Continue reading.
Martech
MAY 8, 2024
Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. “Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannerflow
MAY 8, 2024
Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Congratulations to Telenor for it’s summer campaign for the Swedish market.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Bannerflow
MAY 8, 2024
E-commerce and online shopping saw a huge increase in sales during 2020. A survey by Deloitte in the UK found around 40% of respondents did more online shopping during lockdown than before. Grocery shopping specifically saw a huge surge in sales, with the share of e-commerce sales increasing from 7% to 15% at their peak.
Martech
MAY 8, 2024
The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Unlike passwords, biometric identifiers are permanent and can be stolen by hackers to impersonate victims and gain unauthorized access.
Bannerflow
MAY 8, 2024
iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.
CMSWire
MAY 8, 2024
Craft exceptional experiences with insightful customer journey maps. Understand customer behavior and drive conversions. Start mapping today! Continue reading.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannerflow
MAY 8, 2024
Digital out-of-home campaigns are becoming more and more common. And what with ever more traditional out-of-home signage being upgraded to digital, expect their number to rise ever further. But what’s the secret to great DOOH campaigns?
Martech
MAY 8, 2024
Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit? Brand assets are automatically imported from web locations and used to create appropriate themes and templates that can then be used for future campaigns.
Bannerflow
MAY 8, 2024
The Entertainment industry is progressing towards using more advanced forms of display advertising. Yet, what are the strategies that can help your brand move ahead of the competition?
Martech
MAY 8, 2024
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Bannerflow
MAY 8, 2024
Rebranding is a process that can make or break an organisation. It’s a project that is years in the making. And requires the very best people and tools to get the job done as smoothly as possible.
Content Marketing Institute
MAY 8, 2024
Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
Bannerflow
MAY 8, 2024
Storytel is a remarkable success story, one where adaptation and best in class localisation plays a starring role. And in terms of display campaigns, Storytel is a brand at the forefront of multi-market, multi-channel advertising.
SmartBrief - Marketing
MAY 8, 2024
During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. It used to be that most crises arose from financial issues such as taking kickbacks or layoffs. These situations still come up, but today the more common types of crises companies need to prepare for include: Data breaches Ransomware attacks Taking a stance on a current political or social issue Issues arising from the use of generative AI, including copyright conflicts So
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Bannerflow
MAY 8, 2024
Center Parcs unique product focused ad is the winner of Autumn 2021 best display campaign! Learn how it was made and with which ad tech.
Velocity Partners
MAY 8, 2024
This is the seventh in a series we’re running about the new B2B GTM playbook. You can find the other blogs in the series here. This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. GONG. That’s the sound of a successful sale. Or, as our guest today calls it, the sound of winning. Udi Ledergor is the Chief Evangelist at Gong, an AI-powered revenue intelligence platform built for sales teams.
33Across
MAY 8, 2024
The ANA study revealed a $20B waste in programmatic ad spend with 21% of impressions and 15% of spend on low-quality, content-lacking "made for advertising" sites risking brand safety. However, new tech and data intel enable combating this issue. Glossary’s powerful MFA site mitigation strategies help advertisers. The post Block MFA Sites and Increase Performance appeared first on 33Across.
Anyword
MAY 8, 2024
At Anyword, our marketing team doesn’t just promote our AI writing platform; they use it to create content every day. We caught up with Cortney Swartwood and Hannah Mallard to understand how Anyword has transformed their workflows and discover the features they can’t live without. Let’s dive in. Meet our Marketing Managers Cortney Swartwood and Hannah Mallard are central to Anyword’s marketing team, each with a unique focus.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
CMSWire
MAY 8, 2024
Explore Karna Crawford's strategies for humanizing B2B marketing and leveraging AI as an enabler at Marqeta. Continue reading.
SmartBug Media
MAY 8, 2024
In the dynamic landscape of digital marketing and customer relationship management, HubSpot produces one of the most powerful solutions for streamlining operations. Though HubSpot offers a wide variety of features on its own, its true potential (and yours) is in custom integrations that cater to specific business needs. Whether your organization is a startup or an established enterprise, working with the right HubSpot integrations provider is key to optimizing your workflows and achieving your b
CMSWire
MAY 8, 2024
How companies can provide consistent, quality customer service that creates loyal customers. Continue reading.
Go Beyond SEO
MAY 8, 2024
Ever wonder why some law firms always top Google searches? Is it luck or a secret method? It’s about using attorney search engine marketing , or SEO. By making your law firm’s website better, it stands out more. This brings in more people who might want your help. Attorney search engine marketing , or SEO for law firms , is crucial for boosting the visibility and success of your law firm online.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
HG Data
MAY 8, 2024
HG Insights, the authority in Technology Intelligence, today announced the launch of its new Market Intelligence product, a platform providing the data and insights that strategists and marketers need to scope the size and shape of new and existing markets. Elizabeth Cholawsky, CEO, HG Insights, said: Go-to-market planning is critical for companies to execute both […] The post HG Insights Delivers Real-Time Analysis with Market Intelligence appeared first on HG Insights.
CMSWire
MAY 8, 2024
See how Umbraco 14's new features will reshape digital marketing and CMS landscapes. Continue reading.
Confessions of a B2B Marketer
MAY 8, 2024
Designjoy's website Brett Williams on Twitter Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
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