Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. And Instagram is no exception.

Video Marketing 142

Video Marketing Brand Identity Branding Best Practices 142

Content Marketing Institute

JANUARY 2, 2018

We wanted to know: How does the expert’s expert build and manage communities? I asked Christin for tips on how to think like a community builder. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections.

Social Media 109

Social Media Communities Work Management Media 109

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Just one episode can offer your brand valuable content to repurpose for things including blog posts, newsletters, social media videos, sales enablement, lead nurturing campaigns…the list goes on and on.

Brand Identity 133

Brand Identity Branding Advertising Agencies Allocation 133

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them. It’s still me watching my video.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Funnel Advertising Broadcasting 101

Digital Marketing World Forum

MAY 13, 2019

By understanding the value of digital communities. According to Publisher’s Toolbox CEO Richard Cheary, organisations need to provide a platform for their communities to not just connect, but be empowered to share their own experiences, knowing their stories will be appreciated and critiqued by like-minded members. “So

Communities 40

Communities Advertising Agencies Paid Search Agency Curation 40

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Hubspot

JUNE 27, 2016

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. 7 of the Best Facebook Live Videos We've Ever Seen. Now, we get it.

Facebook 78

Facebook Video Marketing Broadcasting Best Practices 78

Hubspot

MAY 7, 2020

The world is numb to generic social media broadcasts. To fine-tune your social media strategy in 2020, we’ll explore doubling down on social listening, investing in private groups for your hard-earned audience, and staying away from using your social media as a broadcast channel. Let's take video content as an example.

Social Media 98

Social Media Hubspot Trends Media 98

Hubspot

AUGUST 3, 2017

This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat. and, a la Bernazzani’s approach to her debate, decided to open it up to our inbound.org community members. We asked marketers the following: Which is your preferred platform for live video?

Video Marketing 77

Video Marketing Broadcasting Planning Youtube 77

Salesforce Marketing Cloud

APRIL 4, 2022

Now: Join the Release Readiness Trailblazers Community. Stay in the know by joining the Release Readiness Trailblazers Community. And, if you’re uncertain what features you want to implement, join the Trailblazer Community Treasure Hunt to see what others in the community are excited about. May 20: First release weekend.

Broadcasting 98

Broadcasting Opt-out Communities Opt-in 98

Convince & Convert

MARCH 17, 2016

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Here’s where user-generated videos come in. This includes video.

User-Generated Content 112

User-Generated Content Video Marketing Peer-to-peer Generation 112

Marketing Insider Group

DECEMBER 21, 2020

Hone your video and media strategy. What to do: Focus less on broadcasting content from business accounts and more on person-to-person interactions. Promotional content will get you instantly banned from Quora communities and subreddits so lean into social media’s intended purpose instead. Boost content integrity.

Marketing Budget 337

Marketing Budget Marketing Budget Creation Budget Programs Research 337

Bluetext

MARCH 19, 2024

Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections. Participate in AMAs (Ask Me Anything), share valuable insights, and respond to inquiries to establish credibility and rapport within the community.

Social Media 46

Social Media Linkedin Thought Leadership Media 46

Biznology

NOVEMBER 26, 2013

Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? Honestly, all of the best community managers love what they do.

Communities 80

Communities Work Management Marketing Management Social Media 80

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

If you’re new to Salesforce and what we do , you may not know about Dreamforce, our annual event that combines community and customer success. For some Trailblazers — our community of customers, partners, and employees — it’s the highlight of the year. Dreamforce is a celebration of the community.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. Where Consumers Watch Live Video.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Martech

SEPTEMBER 1, 2021

How technology is enabling community marketing. In the second part of a two-part article on why community is becoming increasingly important to marketers, we spoke to two people from very different backgrounds, each of whom has created a technology to enable community — very different offerings representing very different perspectives. “A

Work Management 116

Work Management Marketing Management Advertising Agencies Paid Search Agency 116

Hubspot

MARCH 30, 2020

I am an avid player of The Sims video games. Eventually, my interest in the simulation game led me to find a community of others who feel the same way. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs.

Brand Identity 96

Brand Identity Branding Broadcasting Paid Search Agency 96

Martech

NOVEMBER 1, 2022

With Market Enginuity’s roots in public broadcasting, Soundrise is positioned to leverage the growing interest in digital audio by connecting organizations with the right podcasters. Dig Deeper: Casted adds firmographic data to it B2B video and podcast platform. Dig deeper: LinkedIn announces a new podcast network. Get MarTech!

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Paid Search Agency 120

Martech

JUNE 23, 2022

Fortunately, there are many entry points for brands to tap into the highly-engaged gaming community. Marketers don’t have to get in early when a video game is being developed in order to claim a spot for brand integration. Gaming influencers get deeper in the community. Getting started with dynamic in-game advertising.

Advertising Agencies 107

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 107

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. SAN DIEGO, Calif., Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Webbiquity

APRIL 30, 2020

Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Video has become even more popular among social users in this environment.

Tools 234

Tools Social Media Social Networks Work Management 234

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations.

Marketing AI 86

Marketing AI Advertising Agencies Planning Broadcasting 86

Martech

SEPTEMBER 7, 2022

Interestingly, a study also found immersive VR instruction offered a path to achieve 33% higher learning retention when compared to video.” However, I did find an employee video of the experience shared on YouTube. Employee captured video of Accenture’s virtual campus, The Nth Floor, built using Microsoft Mesh.

Enterprise Management 109

Enterprise Management B2B Marketing B2B Marketing Management 109

Content Standard

MARCH 14, 2019

In fact, people watch live videos three times longer than prerecorded ones. But a live video strategy won’t be right for every brand. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? Where Can a Live Video Strategy Fit? So how do you test the waters?

Tactics 108

Tactics Brand Identity Branding Planning 108

Digilant

DECEMBER 7, 2023

billion active video game players across the globe. In the US, 80% of people play video games, resulting in a video game market size of $97.67 Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences. billion (2022).

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Tomorrow People

OCTOBER 27, 2020

One area that would have been harder to predict, but makes a lot of sense in hindsight, is how video and other immersive visual formats became even more popular since the outbreak and lockdowns. “ With video and social media platforms like TikTok having gained more attention – brainstorm ideas that can help you take advantage.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Sprout Social

AUGUST 18, 2022

Host a Live Shopping broadcast for followers to buy alongside—like an infomercial. The engagement and shopping options are displayed below the video stream, which include: A “Shop” banner and tab on the event’s page featuring all the products from the broadcast. Live Shopping. Examples of Twitter shopping in action.

eCommerce 108

eCommerce Twitter Ideal Customer Profiles Broadcasting 108

JotForm

SEPTEMBER 29, 2016

WCET (CET) is Cincinnati’s PBS TV station, broadcasting educational videos across a region of more than 2 million people in Southwest Ohio -- think classics like Sesame Street, Curious George, and PBS NewsHour. About 60 people work for the station, which also runs the local broadcasting for Day.

Education 48

Education Communities Broadcasting Video Marketing 48

Salesforce Marketing Cloud

NOVEMBER 30, 2021

Now: Join the Release Readiness Trailblazers Community. Stay in the know by joining the Release Readiness Trailblazers Community. And, if you’re uncertain what features you want to implement, join the Trailblazer Community Treasure Hunt to see what other customers are excited about. January 14: First release weekend.

Broadcasting 98

Broadcasting Opt-out Communities Opt-in 98

Convince & Convert

OCTOBER 27, 2015

Blab is a video conversation application (Web and mobile) that can be described in one of two ways. Alternatively, Blab is (in the words of its founder) “Talk radio if radio was still cool, but with video.”. great video on how that all works here). But maybe, just maybe, Blab will change that? What’s your take?

Skype 161

Skype Broadcasting Youtube Comparison 161

Valasys

JUNE 11, 2020

LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. Over the last few months, the B2B communities have been shaken due to the outbreak of the coronavirus pandemic. LinkedIn claims that it will be adding more third-party broadcasting apps in the coming months.).

Linkedin 64

Linkedin Features Broadcasting Communities 64

Tomorrow People

OCTOBER 24, 2017

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79