markempa

JUNE 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques."

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Top Rank Marketing

AUGUST 7, 2023

AI cannot do that,” our own CEO Lee Odden suggested in his keynote presentation during BtoB Summit Paris 2023 — an observation that has increasingly held true as B2B brands look for ways to both utilize the power of AI while enhancing it with uniquely human qualities. Humans build trust and nurture relationships.

Marketing AI 98

Marketing AI Automation Best Practices B2B 98

KoMarketing Associates

MARCH 6, 2013

This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report. ” B2B marketers are increasingly incorporating social into their marketing strategies, as BtoB’s latest research indicates. Profiles contain lots of rich data that proves invaluable in your marketing and networking efforts.”

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

ViewPoint

APRIL 15, 2014

The more curious you are the more creative you become,” Linkner said. He is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine. I can hear it now: “Yes, the campaign sucked, but at least it was a noble effort.” Maybe this idea is less good.

Enterprise Management 120

Enterprise Management BtoB Paid Search Agency Startups 120

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. The feedback drives decisions on all aspects of creative and design. That’s cool.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

Webbiquity

NOVEMBER 18, 2014

Creativity. Data analysts need a creative spirit, one that pushes them to experiment, remain flexible and solve problems with a new, fresh perspective. He has been named to BtoB Magazine’s list of “Who’s Who, Key Thought Leaders, Movers & Shakers” and is a member of the Board of Directors for the Japan America Society of Chicago.

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

markempa

MAY 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Blogging & RSS Events | Main | One-to-one lead generation for B2B companies » Creative lead generation blunder? If that happened here.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Your response time says more about you then you realize.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

The Mx Group

MAY 18, 2018

Additionally, the firm prides itself on providing an environment of creativity and camaraderie, with company-wide annual events like beanbag tournaments, chili cook-offs and trivia contests. Employees also enjoy year-round perks like a refrigerator stocked with craft beer. The firm was recently ranked the number-seven B2B agency in the U.S.

Demand Generation Agencies 48

Demand Generation Agencies Work Management Paid Search Agency BtoB 48

Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). A lot of marketers are frustrated by the perceived need to turn out a lot of content, but the problem is much more manageable if you reuse and repackage creatively. From an SEO perspective, they do a lot of things wrong. A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Webbiquity

APRIL 14, 2010

Rae Hoffman provides step-by-step instructions for creating a custom 404 error page in the WordPress Thesis template, and includes a link to 100 awesome and creative 404 error pages for inspiration. 10 Great B-to-B Sites by BtoB Magazine. Thesis Tutorial – Customizing the 404 Page by SugarRae.

Landing Pages 100

Landing Pages Design Microsite Tips 100

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. Sources: BtoB, AiMA, AMA Atlanta, BMA Atlanta, DMA, TAG, ILM. Download advanced content from our B2B Marketing Idea Series:

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. BillyMitchell1 – Billy Mitchell – I’m a Marketing Agency partner and Senior Creative Director at MLT Creative in Atlanta, GA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. In the comments below, let us know how you’ve creatively approached your organization’s marketing strategies.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Biznology

JULY 19, 2018

By segmenting customer data and continuously testing subject lines, body copy and creative, our custom-designed journey marketing platform automatically served emails with best-performing subject lines, creative and offers to each qualified customer. Ascend also designed custom landing pages that matched each email version.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

EMagine B2B Blog

JANUARY 3, 2013

The design team exercised great creativity in developing a fresh look and simple but effective design to our site. I recommend them to any small to midsize high tech BtoB company looking for a great web agency.” .” Earle Phillips, Marketing Consultant at The Phillips Group, Providence, Rhode Island Area.

BtoB 40

BtoB Work Management PPC Paid Search Agency 40

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JANUARY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” MLT Creative President and Sr. Creative Director Billy Mitchell is a perfect example. ” Online or Offline – It Doesn’t Matter!

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their "creative" and graphics laden e-mail messages dont speak to my concerns at all. The key is message relevance and program execution.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

APRIL 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. Ideas or tips of the day. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

MLT Creative

NOVEMBER 17, 2011

BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB B2B 40

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

MLT Creative

DECEMBER 5, 2011

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B Marketing 40

B2B Marketing Advertising Agencies Research BtoB 40

MLT Creative

MARCH 2, 2012

According to MLT Creative's Director of Buyer Behavior, Vann Morris, eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. MLT Creative. The clock is ticking on Facebook Timeline for B2B marketers.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

MLT Creative

DECEMBER 16, 2011

Systematically measuring marketing effectiveness, seeking fruitful and creative alliances, and developing better content to market are among eight New Year's resolutions for marketers offered by Drew Neisser. BtoB Magazine. Bold moves marketers can make to pull ahead in 2012. FastCompany. For great innovation we must build things.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

markempa

JUNE 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120