BtoB Customer Surveys Disintermediation Marketing Budget Creation 
The ROI Guy
NOVEMBER 4, 2010
IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign. Content may indeed be king.
The ROI Guy
DECEMBER 6, 2010
In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Alinean recognized by BtoB Magazine’s as one of To. Drive Budget Planning with the “IT Hierarchy of Ne.
Expert insights. Personalized for you.
40 
Let's personalize your content