BtoB, Customer Surveys and Marketing Budget Creation

Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Nearly 40% of Marketers Plan on Budget Increase in 2010

The ROI Guy

NOVEMBER 17, 2009

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009.

Planning

Planning Marketing Budget Creation B to B BtoB

Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. So, in other words, a literal tweeter! So what can you do to keep up?

Planning

Planning Marketing Budget BtoB Word of Mouth

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Engaging Content is Key to Content Marketing Success?

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion.

Urgency Marketing

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing

The 8 Step Guide to Making your First Local Event a Massive Success

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Multi-Touch Promotional Plan: . Lighting and music continued the theme.

Co-Registration

Co-Registration Peer-to-peer Trade Show BtoB

The Sharpest B2B Social Media Monitoring Tools in the Shed - Part I

MLT Creative

NOVEMBER 15, 2010

A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” ” Out of the 464 B2B marketers surveyed, 29 percent plan to boost their social media budgets this year, and 56 percent plan on providing additional resources for social media. LinkedIn?

Marketing Automation Services

Marketing Automation Services Social Media Budget Programs Marketing Management

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Alinean recognized by BtoB Magazine’s as one of To.

ROI

ROI Enterprise Management Marketing Budget Budget Programs

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management

Work Management Marketing Management ROI Marketing Budget

Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Forrester dubs these investments the “MOOSE&# part of the budget – spending to Maintain and Operate the Organization, Systems and Equipment.

Enterprise Management

Enterprise Management Work Management Marketing Management Spending

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Alinean recognized by BtoB Magazine’s as one of To. Drive Budget Planning with the “IT Hierarchy of Ne.

Work Management

Work Management Marketing Management ROI Marketing Automation Services

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI

ROI Budget Programs Marketing Budget Work Management

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign. Content may indeed be king.

Work Management

Work Management ROI Marketing Management Marketing Budget

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne.

Enterprise Management

Enterprise Management Work Management Marketing Automation Services Marketing Management

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne.

Work Management

Work Management Marketing Management ROI Budget Programs

B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

JULY 25, 2013

That’s one the key findings of a report from the CMO Council on B2B Content Marketing. In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. The report found that B2B Content Marketing now represents a significant portion of the marketing budget.

Marketing Report

Marketing Report BtoB B2B Marketing Content Marketing

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

NOVEMBER 8, 2006

The results of the survey can be found at: [link] The results revealed that, overall, Microsoft SQL Server 2005 required significantly less effort to install and maintain than Oracle Database 10g. Alinean recognized by BtoB Magazine’s as one of To. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI

ROI Marketing Budget Work Management Marketing Automation Services

33 Stats That Paint a Picture of the Future of Marketing

Hubspot

AUGUST 27, 2012

7) Currently, marketers allocate 7.6% of their budgets to social media. Source: CMO Survey ) Tweet This Stat! of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Source: CMO Survey ) Tweet This Stat! Email Marketing and Automation.

Stats

Stats Allocation Marketing Automation Services Planning

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean recognized by BtoB Magazine’s as one of To. Is Marketing Too Busy?

Marketing Budget

Marketing Budget ROI Budget Programs Work Management

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% cut in operating budgets.

Budget Programs

Budget Programs Marketing Budget Work Management Marketing Management

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

SEPTEMBER 28, 2010

08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

Enterprise Management

Enterprise Management Paper Work Management Marketing Budget

Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

SEPTEMBER 16, 2010

Surveys reveal that buyers are not satisfied with the value sales professionals are delivering to engagements. In a recent survey, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. They do if they are.

Work Management

Work Management Marketing Management Marketing Budget ROI

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

AUGUST 4, 2010

Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions. Want to understand the unique benefits that a value-based B2B selling / marketing program can deliver for your organization?

Budget Programs

Budget Programs Work Management Marketing Management Marketing Automation Services

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

NOVEMBER 28, 2011

Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.” And much more.

Paid Content

Paid Content Social Media Statistics Paid Search Agency

B2B Marketing Zone

Online Advertising Ready To Takeoff In 2012

Nearly 40% of Marketers Plan on Budget Increase in 2010

Trending Sources

Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing

The Disconnect Between B2B Content Marketing and Customer Engagement

Engaging Content is Key to Content Marketing Success?

The 8 Step Guide to Making your First Local Event a Massive Success

The Sharpest B2B Social Media Monitoring Tools in the Shed - Part I

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

B2B Content Marketing Report – Need To Focus On The Basics

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

33 Stats That Paint a Picture of the Future of Marketing

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

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