accelerate agency

OCTOBER 21, 2020

Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different? Tried and tested SaaS marketing strategies. Utilise content marketing. Spend time on your site’s SEO. Undertake intelligent referral marketing. Tried & Tested SaaS Marketing Strategy.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

B2B Digital Marketer

MARCH 28, 2024

08:43 – 10:12) Sharon underscores the significance of precise audience targeting and provides a nuanced view on leveraging full-funnel marketing for B2B success. (10:16 10:16 – 12:21) Guidance on diversifying efforts across the marketing funnel to secure future growth, coupled with actionable marketing strategy tips. (15:10

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

B2B Digital Marketer

JUNE 6, 2024

4:34 – 8:29) Strategic Marketing Planning, Attribution To ROI, & Unlocking Business Value: Aaron Branson on the importance of strategic marketing planning to drive growth, effectively attributing marketing efforts to ROI, and insights into how strategic market leadership can unlock business value. (8:30

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Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Webcast Curation Content 120

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

MAY 9, 2021

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects?

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Kevin Indig

SEPTEMBER 4, 2023

Low ARPU (Average Revenue Per User) makes advertising or outbound sales too expensive for buyer/seller marketplaces. Retail marketplaces can scale on advertising but lean on SEO to diversify growth channels and make marketing spend sustainable. It’s like funnel optimization, just broader. What metrics are critical?

SEO 59

SEO Effectiveness Aggregators Product 59

Directive Agency

FEBRUARY 28, 2022

This guide will help you understand what B2B SEO and B2C SEO are by defining each and and outlining all the pros, cons, importance, and scenarios where one would implement specific strategies and tactics. SEO for B2B SaaS is implementing SEO strategies and tactics to increase organic traffic on a SaaS company website. What is B2C SEO?

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Zoominfo

MAY 9, 2021

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects?

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

6sense

DECEMBER 16, 2021

Time and again, research reveals that these tactics positively influence buyers, especially when it comes time to make a buying decision. Increasing revenue team impact and efficiency ( according to McKinsey , personalization can reduce acquisition costs by up to 50% and boost marketing-spend efficiency by up to 30%).

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Content Creation: 30%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

KEO Marketing

JUNE 29, 2017

This year, it continues to meteoric rise among B2B and B2C companies alike, who are using it to connect with customers and make sales. digital marketing spend is predicted to reach almost $120 billion. Use Marketing Automation . Nowadays, 49% of businesses are using marketing automation, according to emailmonday.

Sales Management 48

Sales Management Account Based Marketing Paid Search Agency Allocation 48

Velocity Partners

JUNE 20, 2023

It’s processed in the part of our brains called the amygdala — an amazing bit of kit: In a matter of microseconds it contextualizes an immediate threat against our entire lived experience and decides a course of action: stay and fight or flee. It’s on you to find ways marketing can help. So what do you do?

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

Valasys

MARCH 2, 2020

The term remarketing covers all the strategies that bring the customers to the website to complete the buying process. Read more on How Omnichannel Reputation management Assists in B2B Branding. This includes the evaluation of an increase in sales, audience profiles, conversions, and attribution.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

accelerate agency

FEBRUARY 14, 2023

Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage? How much do SaaS companies spend on marketing? Does spending more on marketing equal more success? as of 2022. So it pays to invest!

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage? How much do SaaS companies spend on marketing? Does spending more on marketing equal more success? as of 2022. So it pays to invest!

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Crimson Marketing

NOVEMBER 10, 2015

“Content marketing, or pull marketing, is the fastest growing trend” in digital marketing solutions, claims Gilad, who says it is “actually delivering more leads that lead to more sales than any other channel…in the marketing mix.” Gilad de Vries leads corporate development and products for Outbrain.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Computer Market Research

SEPTEMBER 29, 2017

A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your direct sales cannot reach while validating their performance.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

accelerate agency

JANUARY 10, 2022

However, a recent Gartner study shows a big drop in spending for 2021, with an average of 6.4% It’s important to note the varying degree of factors that contribute to marketing spend. For instance, B2C companies often spend more than B2Bs. Does spending more on marketing equal more success?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Advertising Benchmark 52

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. That’s the question. Go beyond what they expect.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Crimson Marketing

NOVEMBER 10, 2014

Analyzing Influence: Acknowledging the ongoing challenge of determining attribution, Lance shows how his team uses analysis of digital and physical marketing efforts to determine where to allocate budget and energy, and explains why he and some other CMO’s prefer “last touch” to the popular Sales Force influence model.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

FEBRUARY 3, 2021

Content agencies hire expert writers who can persuade, inform, and attract search engines in the process. You might think that hiring a content marketing agency is only for giant corporations. Here’s why: Image via The Center for Sales Strategy. Content Agencies Bring Quality to the Table. Highly technical subject matter.

Marketing Agencies 2 268

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 268

EveryoneSocial

SEPTEMBER 28, 2021

The challenge for many markets or executive leaders is that word-of-mouth marketing isn’t always easy to measure directly. It’s technically part of the “dark funnel” where people are influenced by word-of-mouth first. BaseOne ] Word-of-mouth improves marketing effectiveness by up to 54%.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Buzz Marketing for Technology

NOVEMBER 21, 2012

Their hero imagery is used strategically, the calls-to-action are prominent, and simple, actionable navigation jump-starts the shopping process. B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic. 2) Start testing, seriously.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Marketing Insider Group

APRIL 3, 2012

On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals. The top tactics include: article posting (reported by 79% of respondents). case studies (58%). Marketers, on average, spend over a quarter (26%) of their marketing budget on content marketing.

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

B2B Marketing Directions

JUNE 12, 2022

Revenue marketing has been around for more than a decade, so it's not surprising that 91% of the survey respondents said they were familiar with the concept. The primary areas of marketing spending - The top three areas selected by survey respondents were content creation (44%), webinars (37%) and SEO/SEM (32%).

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

EveryoneSocial

JUNE 23, 2020

And besides your growing tech stack, the concept of employee advocacy might be entirely new to you, your managers, or company executives. However, depending on your needs, wants, and how much you value social media and employee engagement at work, this guide will help you determine what kind of program and budget you will need.

Budget Programs 103

Budget Programs Enterprise Management Work Management Marketing Management 103

ClickZ

JULY 22, 2019

At a minimum we should be tabulating these insights and updating our personas, but you start to get real value when you can add these insights into your CRM and marketing automation tools and start to adjust your marketing campaigns based on these insights. Watch the full webinars for more insight and case studies on each.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

ClickZ

AUGUST 26, 2020

Gartner has a nice illustration of the complexity of this process below: So, we have the problem… What’s the solution? These are 15 minute explainer videos delivered by senior executives (non-sales lead) covering 15 key areas (one per minute). . Sounds dreamy right, but how can you be confident in your choices?

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Gartner Marketing Budget Budget Programs Spending 98

Hubspot

SEPTEMBER 17, 2020

At HubSpot's department-wide marketing team meetings, for instance, we often host customer panels. Plus, McKenzie adds, "Gabby Thomas, our Program Manager for DI&B, always asks whose voice are we not hearing. Kinzie Trompak, HubSpot's Manager of Customer Stories, says, "You'll want to find speakers that are comfortable on camera.

Enterprise Management 100

Enterprise Management Planning Work Management Marketing Management 100

Marketing Insider Group

MARCH 24, 2015

There’s very few benchmarks, a little research and some examples that have been published on content marketing ROI. We recently curated these 15 case studies to prove content marketing ROI. We need to hold marketing accountability for ROI overall. Marketing ROI. Content % source of leads.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

ClearVoice

SEPTEMBER 19, 2022

Forget about copywriting 101— this is an advanced guide to sales funnel copywriting. Why is funnel copywriting important, you might ask? If you’re getting loads of site traffic but get very little to no sales, then your funnel’s copy needs a bit more oomph! Map out your funnel’s content. I know why.

Top of Funnel 52

Top of Funnel Copywriting Digital Marketing Funnels Funnel Advertising 52

DemandBase

MARCH 17, 2020

Together, these products expand our end-to-end platform and provide a combination of onsite metrics, customer, intent, and marketing program data to arm B2B marketers. You can use Site Analytics to work with sales teams on a campaign to close deals and build more relationships. Site Analytics. Site Analytics is available today.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52