Golden Spiral

APRIL 1, 2022

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Marketing may play a more consultative, bottom-of-the-funnel role, depending on the buyer’s journey. The Impact of Marketing Automation on Marketing and Sales.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. and for B2B services it was 10.1%.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Litmus

AUGUST 28, 2019

How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. There’s a lot of noise in the marketing world.

Budget Programs 79

Budget Programs Marketing Budget Creation Marketing Budget Planning 79

BenchmarkONE

DECEMBER 28, 2021

A target audience is a group of people who are most likely to purchase your product or service. In other words, it’s a cluster of people with similar traits — the overriding one being they have a challenge that your product or service solves. . Key psychographics : His dog, Benny is his best friend but his job is first priority. .

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. But to make the best possible choices for your next marketing campaign, you’ll need accurate data and insight to base your decisions off. Build a Solid Content Marketing Strategy.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

The Point

MAY 30, 2023

When a marketing budget get cut, certain line items tend to get immediate scrutiny: media spend, headcount, events. There are more creative methods for achieving marketing efficiency without sacrificing ad impressions, colleagues, or market visibility. Fewer buyers in market means lead volume is down across the board.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 109

Valasys

DECEMBER 11, 2019

When one thinks about how to market to a software company, it seems like a colossal task. One may be confused about where, to begin with, to design a B2B SaaS marketing plan. The term “SaaS” stands for “Software as a Service”. Steps to Design a B2b SaaS marketing plan.

Marketing Budget Creation 59

Marketing Budget Creation Planning Marketing Plans Marketing Budget 59

The Lead Agency

MARCH 15, 2018

One of the most radical applications of this technology was the development of ‘smart contracts’ through the currency now known as Ethereum. Blockchain provides a solution to this problem. Trust is a very important thing in marketing. To build any relationship with a potential customer requires trust in the company and product.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Metadata

DECEMBER 15, 2020

Especially if it’s cold outreach and the person isn’t familiar with you, who your company is, and how your product can make their lives easier. You can have the best conversation ads in the world, but without a solid follow-up process in place, you shouldn’t write this tactic off just yet. There are too many tools in the market.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Webbiquity

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Image credit: Wikipedia.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

KoMarketing Associates

NOVEMBER 10, 2016

As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Social Media Strategy and Budgeting.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Metadata

SEPTEMBER 19, 2022

That way, they aren’t wasting their time with junk follow-ups and you’re not wasting your time marketing to people who will never buy in the first place. Below, we’ve highlighted some of the best tactics around to capture worthwhile potential leads. Email marketing is a relationship-building activity. Let’s dive in.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Conductor

APRIL 1, 2020

Some brave folks are on the front lines, maintaining essential services and providing health care for those in need. Stephan Bajaio, Conductor’s Chief Evangelist, put together a curated list of over 20,000 keywords regarding different aspects of COVID-19 and a survey to see what marketers think the future holds in the next few months.

Research 59

Research Paid Search Agency Marketing Budget Paid Social Agency 59

Convert

MAY 28, 2021

So let’s dive in… Stats About A/B Testing Tools and the A/B Testing Industry. The global CRO software market is set to grow to $1.81 Less than 0.11% of the total websites online are using CRO tools or running tests. Did you know that the Convert tool can do both server- and client-side tests? Builtwith ).

Conversion Rate 78

Conversion Rate Stats Conversion Budget Programs 78

Martech Advisor

SEPTEMBER 24, 2019

As you know, there’s an ongoing shift in the way brands and their marketing departments allocate and manage paid social media advertising. Yuval Ben-Itzhak, CEO of unified social media marketing platform, Socialbakers, has the answers. Also Read: The Marketer's Guide to Choosing The Right Social Media Tools.

Paid Social Agency 57

Paid Social Agency Transparency Social Media Allocation 57