Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. platform ran in 2020 to find paid social media benchmarks.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Sprout Social

MAY 15, 2024

With so much to do, it’s easy for social teams to feel overwhelmed. Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. The solution?

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Sword and the Script | B2B

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw. And finally, you’re expected to hit the same targets you forecasted with a bigger budget and fewer constraints.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Marketing Insider Group

AUGUST 11, 2023

Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity.

Social Networks 176

Social Networks Business Work Management Social Media 176

EveryoneSocial

FEBRUARY 4, 2019

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? Many well-known brands are adopting employee advocacy programs and some are now specifically moving to enterprise-wide programs. Social programs have the power to transform your entire company.

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. On platforms like Twitter, the company recognizes the value of highlighting its employees and their experiences.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Porch Group Media

MAY 23, 2022

But how well are B2C companies leveraging mover marketing strategies? But are B2C companies leveraging mover marketing strategies to their fullest extent? V12 recently partnered with Ascend2 and conducted a survey to answer this question. Which of the areas did mover marketing programs impact the most?

First-Mover Advantage 52

First-Mover Advantage Allocation Marketing Budget Paid Social Agency 52

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 316

Social Media B2B Thought Leadership Media B2B 316

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Actual budgets have grown by 6.3%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

EveryoneSocial

DECEMBER 14, 2021

Employee advocacy is often associated with enterprise companies, those with thousands of employees and large budgets to devote to advocacy efforts. But advocacy isn’t for enterprise companies alone. Nor do you need a massive budget to be successful and reap the benefits. Employee Advocacy Benefits.

Paid Search Agency 56

Paid Search Agency Paid Social Agency Enterprise Management Companies 56

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Data source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

EveryoneSocial

DECEMBER 14, 2021

Employee advocacy is often associated with enterprise companies, those with thousands of employees and large budgets to devote to advocacy efforts. But advocacy isn’t for enterprise companies alone. Nor do you need a massive budget to be successful and reap the benefits. Employee Advocacy Benefits.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Companies 52

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 98

Paid Content Studies B2B Marketing Blogger 98

Golden Spiral

APRIL 1, 2022

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Like different sections of an orchestra, marketing and sales should work interdependently to produce a company that’s poised for growth. Social media. months, a loss of 1.5

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Contently

MAY 23, 2018

Budget, of course. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level. The paid content distribution also supported existing marketing programs.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. The average content marketing budget is $185,000.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Porch Group Media

JUNE 7, 2022

The report is based on a survey of 253 B2C marketing professionals, all of whom work at organizations with at least $100 million in annual revenues; the majority (64%) work at companies with more than $500 million in annual revenues. Fewer (34%) say that allocating budget/resources is a critical challenge.

First-Mover Advantage 59

First-Mover Advantage Allocation Planning Budget Programs 59

Inbox Insight

DECEMBER 1, 2020

Not sharing insights with your company. If implementing an account-based marketing strategy across both Sales and Marketing, companies are at risk of missing key communications with contacts, potentially delivering a disjointed journey to the individual. Not putting enough budget into gathering and using intent data.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Litmus

AUGUST 28, 2019

How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Email marketing may have a limited budget for any number of reasons—but one contributing misconception is that email just isn’t worth that much.

Budget Programs 78

Budget Programs Marketing Budget Creation Marketing Budget Planning 78

Pam Didner

JULY 5, 2020

How much budget do you need? What tools are necessary to implement ABM? Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. In a survey, Gartner found 75% of B2B buyers agreed people from different locations and roles are involved in purchasing decisions.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Convince & Convert

JUNE 4, 2014

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Most brands and agencies are conducting Site and Search Retargeting (88 and 65 percent, respectively).

Ad Exchange 149

Ad Exchange Paid Social Agency Advertising Agencies Paid Search Agency 149

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. 39% plan to spend more time on Twitter this year – the highest of any other social network. Here are some ways to do the Twitter better for your company: 1.

PR 69

PR Twitter Brand Identity Branding 69

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Parse.ly

SEPTEMBER 19, 2019

Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company. Put together an effective video content marketing tool stack to save time. Leverage relationships, strategic ads, and free resources to maximize your budget. Empower everyone on your team to contribute.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Metadata

APRIL 25, 2023

It’s hard to get much value out of Metadata if you’re not spending money on paid ads. See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. GET THE STUDY Add in the economic downturn every company is dealing with, and getting internal buy-in becomes even more challenging.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

BenchmarkONE

DECEMBER 28, 2021

Business background information: job title, who they report to, how they influence decision making within their company. Key demographics : Works for a PR agency and has an expendable income. . In other words, you won’t waste your marketing budget reaching customers unlikely to purchase your product or service. .

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

EveryoneSocial

JANUARY 22, 2019

Learn what it really means to be measuring brand awareness effectively and how your company can continue to achieve high-level awareness in our competitive world. Whether you work for a B2B or B2C company, a common term executives and other department heads talk about is brand awareness. Measuring Brand Awareness at Your Company.

Paid Content 53

Paid Content Effectiveness Brand Identity Branding 53

Hubspot

AUGUST 8, 2019

It’s most commonly used for paid social and display ads. But for a smaller budget, you might consider a lesser-known alternative to these key players. Some additional things to consider when choosing a platform are the availability of keyword terms, where your target audience spends their time, and your advertising budget.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Metadata

FEBRUARY 6, 2023

If you look at the B2B companies with the best ads, they do a whole lot more than look pretty. In some way, shape, or form, every B2B company exists to solve problems. In a recent survey, 63% of B2B marketing executives identified this as one of their top three challenges. Your ads must follow suit.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Lake One

MARCH 31, 2020

In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. At a time when we’re all being asked to social-distance, the last place anyone wants to be is in an exhibit hall, surrounded by a ton of people.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. For those on a budget (and let’s be real, who isn’t on a budget ), keeping CPCs low is going to be a top priority. Another great tool you can use to edit your copy is A/B testing.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

The Point

MAY 30, 2023

When a marketing budget get cut, certain line items tend to get immediate scrutiny: media spend, headcount, events. Here are 8 ways to get more from your marketing budget when the purse strings get tight: * Repurpose and recycle older content When trends, topics, and technology changes, marketing content can have a short shelf-life.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

Sprout Social

APRIL 13, 2017

Without doing the math on what your likely outcomes are from your influencer marketing program, you can’t appropriately value the influencer’s contribution or set your budget for the effort. The elite tier of such influencers will have an agent or agency representative you must work through to come to an agreement.

Social Media 96

Social Media Media Advertising Agencies Word of Mouth 96

Directive Agency

DECEMBER 11, 2018

This cultivates customer feedback and builds an online presence on lucrative social platforms. Nowadays, it seems if you’re not on social, are you even around? Omobono surveyed 115 marketing specialists in the B2B space and found that 79% ranked social media as the most effective marketing channel.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Martech

JANUARY 23, 2024

This article explores how data visualization tools like Looker Studio and Tableau help you go beyond basic reporting to intuitive storytelling by simplifying big data, driving collaboration and unlocking powerful marketing insights. Google Analytics and Adobe Analytics, the two most popular tools, provide abundant data for analysis.

Analytics 130

Analytics Storytelling Budget Programs Paid Social Agency 130

Contently

MARCH 21, 2023

While there is no ideal way to attribute down to the dollar, there are ways that content marketers can assess what’s working, dump what’s ineffective, and allocate the budget to produce better quality content accordingly. Yet content attribution models can look different across companies.

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175