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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?

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Decoding GMV pricing: benefits for software users

Sana Commerce

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? This blog covers what GMV means, how you can calculate your organization’s GMV, and why GMV-based pricing has become such a popular choice for leading software companies today. What is GMV pricing?

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

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How is Email Marketing Pricing done?

SendX

If not, take a seat and let’s read this email marketing pricing guide, top to bottom. This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate. However, the Pricing Model is just the tip of the iceberg of the cost of an ESP.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Let’s reflect on the year and evaluate the tools available to move forward. Some Good News: B2B Marketing Budgets Appear Unscathed.

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A Guide to ActiveCampaign Pricing

SendX

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. I am going to tell you about ActiveCampaign’s pricing. ActiveCampaign offers affordable pricing while providing email marketing, powerful marketing automation, and CRM tools you need to boost engagement in your audience.

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