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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

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ZoomInfo & Google Cloud: Pioneering AI-Enhanced Data Solutions for Business

Zoominfo

At a recent discussion in Seattle, Calen Holbrooks , Vice President of Marketing at ZoomInfo, and Philip Zelitchenko , Vice President of Data and Analytics at ZoomInfo, sat down with Brian Welcker , Director of Product Management at Google Cloud, to discuss the latest ways go-to-market teams are leveraging high-quality data and cloud infrastructure.

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5 Things Your Financial Services CRM Needs to Have

Salesforce Marketing Cloud

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get the report 2.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

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Enhance: Enriching Your CRM for Deeper Customer Insights

Zoominfo

Personalized interactions become a breeze, marketing messages strike a chord with your target persona, and your sales are trending in the right direction. Enhance is a stepping stone for businesses to capture a competitive edge in their market by getting a more complete view of their customer.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). You need to start your search with the right questions to make the correct choice. What is a CRM?

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Are iPaaS Solutions Right for You?

SmartBug Media

Integration platform as a service (iPaaS) solutions can help you take disparate data and disjointed platforms and create a more harmonious technology ecosystem. An iPaaS solution can be a valuable tool for many in this situation. What Are IPaaS Solutions? iPaaS stands for integration platform as a service.