Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Identify buying teams by seeing which topics are surging in which locations. Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

SalesIntel

JULY 21, 2023

While purchasing phone number lists can provide a convenient solution, weighing the pros and cons before buying is essential. This blog discusses the advantages and disadvantages of choosing whether or not to buy a phone number list for cold calling and prospecting, helping you navigate the potential benefits and challenges.

Cold Calling 52

Cold Calling Buy Work Management Outreach 52

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? However, intent data introduces a powerful new dimension to scoring.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Conversely, formats like Tips & Tricks Guides, Courses, and e-Kits signal less immediate intent. While they’re not the most requested format—sitting at a modest 0.1%

B2B 158

B2B Case Study Case Studies Content 158

Martech

OCTOBER 3, 2023

A large majority (69%) expect to buy from brands they already know and are loyal to. The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. consumers including Prime and non-Prime members.

Amazon 119

Amazon Purchase Intent eCommerce Sample 119

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent. You’re not missing buying cycles.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

Act-On

SEPTEMBER 24, 2023

At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” SEO Funnel and Bottom-of-Funnel Keywords Certainly, keywords at all stages of the buying cycle are important — from top funnel keywords to lower funnel keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Analyzing download patterns across different buying timeframes (e.g., This allows them to focus their budgets.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. To initiate a campaign against this limited information, enhance the data to identify buying committees at the interested companies.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Who is most likely to buy and when? Intent data can tell you all of this. What Is Intent Data in Marketing? Guest author Alanna Goodman is a content marketing specialist at ZoomInfo.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Aberdeen

DECEMBER 12, 2018

Build or Buy: Is There a Right Approach to Embedded BI? In fact, recent Aberdeen research shows that ISVs are more likely than general enterprises to buy, or plan to buy, embedded analytics functionality from third-party vendors (Figure 1, below). Do you know which specific companies are currently in-market to buy your product?

Enterprise Management 45

Enterprise Management Marketing Management Buy Ad Building 45

B2B Marketing Directions

MAY 12, 2024

Content Consumption and Buyer Intent For the past few years, NetLine's research has suggested that the content format a potential buyer chooses to consume is a good indicator of readiness to buy.

Marketing AI 65

Marketing AI Research B2B Content 65

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Only B2B

FEBRUARY 21, 2024

Relying solely on demographics or past purchases misses the key ingredient: active buying intent. Remember, intent data isn’t just about getting you started; it’s about getting you there efficiently and effectively. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

DECEMBER 10, 2021

Personal ethics and brand values have become factors in buying decisions for many customers. Additionally, inclusive ads drove a 23-point lift in purchase intent among consumers belonging to Gen Z, whether the person experiencing the ad was personally represented or not, according to Microsoft.

Advertisements 112

Advertisements Advertising Ethics Purchase Intent 112

Inbox Insight

OCTOBER 27, 2023

Capturing interest throughout the buyer journey Most B2B buyers are already 57% of the way through the buying journey by the time they reach out to a company for more information. Firmographic and technographic intent can help define the criteria used to construct your ideal customer profile (ICP).

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Only B2B

FEBRUARY 11, 2024

We’ll break down types of intent data that tackle your business goals: Must Read: 10 Key Game-Changing Benefits of Intent Data First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences But first, let’s understand what we mean by intent data. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs.

Service 87

Service Purchase Intent Landing Pages Psychographics 87

Marketing Insider Group

MAY 20, 2020

Overall, the most meaningful brands experience a 24-point advantage over the least meaningful brands on purchase intent, a 41-point advantage on repurchase intent, and a 39-point advantage when it comes to customer advocacy. Think about it – if a.

Brand Identity 303

Brand Identity Branding Purchase Intent Fulfillment 303

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. In fact, native display ad spend is projected to reach $98.59 billion in 2023.

Curation 118

Curation Relevance Advertisements Advertising 118

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Zoominfo

SEPTEMBER 15, 2020

For instance, if a company hires a new Chief Information Security Officer, an intent tool recognizes that one of their next moves might be to search for an integrative cybersecurity solution. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

PureB2B

MAY 30, 2022

The power of buyer intent data is that it allows sales and marketing teams to prioritise certain groups of people based on their intent. Or, at least, how active that intent is. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

DECEMBER 23, 2020

How can I get them to buy my company’s product?” ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Glossing your eyes over a digital database isn’t going to help your sales and marketing teams.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Porch Group Media

OCTOBER 20, 2022

Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving. Uncover key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Marketing Insider Group

JANUARY 5, 2023

Sales teams that attempt to follow-up on inquiries often get frustrated that their time is being wasted on people who don’t actually have the budget or desire to buy something. It’s important to know if they have budget to buy something. If they have the ability to buy something. Sales people are built to sell.

Lead Ranking 273

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 273

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

FEBRUARY 8, 2024

Moreover, you can even alienate potential customers in earlier stages of the funnel by only catering to those ready to buy. Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. You need to cover the topic fully, including the basics like “what is…” and so on.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Oktopost

MAY 23, 2022

The answer is when they want to buy, of course. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. Intent-based marketing gives you the tools to do precisely that.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Unbounce

APRIL 4, 2019

Consumers searching in Google have high purchase intent. They’re either researching because they’re considering a purchase now or in the near future—or they’re in active “buy mode.” Facebook can educate and expose people to your brand long before they’re ready to buy. Purchase Intent.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Optinmonster

MARCH 30, 2024

When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort. Not only do we look to others for buying decisions, but we also depend on it for almost everything else we do.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Only B2B

SEPTEMBER 21, 2021

Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service. According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114