Martech

MARCH 2, 2022

Buyer intent is highest at the beginning of the buying journey while solutions to the buyer’s problem are explored. The dark funnel is where the most advantageous opportunities can be won – where you can curate your brand and dominate sectors, all while creating demand.

Top of Funnel 112

Top of Funnel Activities Intent Signal Advertising Channels 112

6sense

DECEMBER 10, 2021

Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service. Accelerating new opportunities for customers sits at the heart of this expanded partnership.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

PathFactory

DECEMBER 14, 2022

Buyers want to research individually and at their own pace, while only consuming relevant content that has been curated for them. Buyer intent: Capitalizing on the right moments to reach out, based on signals such as organizational growth, job changes, and change in strategy.

Sales Management 52

Sales Management Personalization Cold Calling B2B 52

6sense

JULY 8, 2021

Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service. Accelerating new opportunities for customers sits at the heart of this expanded partnership.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. xiQ’s First Hand Intent Data.

Intent Data 84

Intent Data Vendors Intent Analysis 84

Content4Demand

NOVEMBER 5, 2021

How can intent data help marketers build content that's customized for unique accounts and target buyers? Intent data can allow you to see an entire buying group, as well as their roles within the group.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

6sense

NOVEMBER 11, 2021

B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale. Yes, 6sense provides high-value intent data that is curated for our customers through our AI Platform.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

Heinz Marketing

NOVEMBER 22, 2020

Anonymous web visits—they work with vendors to curate IP addresses to come up with company names that might be searching your site and are not yet in your database. million B2B websites, Digital advertising impressions, and.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. xiQ’s First Hand Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

SalesIntel

JUNE 9, 2023

What’s Possible with SalesIntel: Our ethically sourced, first-party B2B data offers you the curated, human-verified contact information you need to reach out to 17 million human-verified contacts at 22 million companies across the United States. Change your intent topics at any time. Intent topics can only be changed once per quarter.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

6sense

JULY 8, 2021

Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service. Accelerating new opportunities for customers sits at the heart of this expanded partnership.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

SnapApp

JANUARY 24, 2019

In fact, research shows that over 90 percent of buyers are more likely to make a purchase from an organization that provides personalized offerings and recommendations. Drop in lead-qualifying questions to gather information, uncover buyer intent and determine where that prospect is in the funnel.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Strategic-IC

JUNE 25, 2019

Inform Your Content Topics with Buyer Intent Data. How much easier would it be to run a successful marketing campaign if you knew how far into the buyer’s journey your target account was? So where should you start when it comes to defining your overall content tech stack?

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Aberdeen

FEBRUARY 26, 2019

The confluence of the organizations’ tech and data sets will allow Engagio clients to identify B2B buyer intent signals to improve their targeted engagement strategies. SnackNation is a tech-enabled snack delivery service that curates and provides quality-assured snack boxes to offices and homes.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Hubspot

SEPTEMBER 4, 2019

We’ve added more collections of apps that are hand-curated for different types of business and users, such as: Popular apps. Even within these categories, our ecosystem includes a wide range of apps to provide choice and depth in these capabilities. Want to discover new apps that can help you grow better? Apps for marketing teams.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

Hubspot

AUGUST 30, 2023

And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. Consider AI-powered solutions like Zoominfo and Dealfront to uncover prospects that display buying signals. Additionally, AI can adjust the subject lines, CTAs, and body texts based on industry best practices.

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. The data that flows out of that auction process is what flows into these Bidstream-based intent data products. The curation of the signal is important.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. The data that flows out of that auction process is what flows into these Bidstream-based intent data products. The curation of the signal is important.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. Each publisher or website also asks for consent from their visitors on their first touch. .

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. Each publisher or website also asks for consent from their visitors on their first touch. .

Intent Data 20

Intent Data Intent Bombora Dwell 20

ClickDimensions

MARCH 28, 2022

Points are assigned to actions that reflect the typical buyer journey. Behaviors that indicate more serious buyer intent warrant a higher point value, while early-stage actions might be assigned a much lower point value. This can be a huge time-saver for marketing, automating targeted outreach with curated content.

Lead Ranking 81

Lead Ranking Lead Scoring Top of Funnel Leads 81

NetLine

NOVEMBER 30, 2023

Audit your existing content library against buyer-intent themes and needs to identify gaps. Having those key themes and information needs already mapped out by buyer stage comes in handy. It allows you to quickly identify where you lack content that your buyers need.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

JUNE 30, 2023

ABM play #2: Demand acceleration through ABA Accelerating demand is the pivotal goal here, through intercepting accounts already displaying high buyer intent via targeted dynamic display ads, paid social and email partnerships. This allows the effective delivery of personalization at scale.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

DiscoverOrg

AUGUST 7, 2018

DiscoverOrg’s OppAlerts function incorporates Intent data from Bombora, collected and analyzed from: 4,000 corporate websites and media publishers. 2 billion devices and millions of prospective buyers. The trifecta: Fit + Opportunity + Intent data. 40 billion unique buying signals quarterly. Find out now.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

NetLine

JUNE 5, 2023

Ultimately, INTENTIVE separates itself from other intent-based solutions by focusing primarily on genuine buyer-level intent data. Existing intent solutions target and report on account-level intent. Pageviews Offer Minimal Intent Value The basis for 99.9%

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

SalesIntel

MAY 25, 2023

Here are five intent data types we will cover in this blog: Bombora Company Surge ® Intent Foundry Intent 1st Party Intent – Website Visitor Resolution News & Alerts Contact & Company Change Data 1. Bombora Company Surge® Intent The internet’s a big place.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

Valasys

APRIL 17, 2023

To curate automation that is hyper-personalized. Results: The company triggered highly-effective and laser-specific communication by correlating the buyer intent. Whenever the intent peaked, the tool sent automated emails to ensure maximum conversion. It brings us to the highlight of this blog.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Inbox Insight

MAY 7, 2024

By conducting their own studies and leveraging buyer intent data , businesses can uncover industry trends, customer preferences, and competitive intelligence. Visit our lead generation category curated by our team of lead generation specialists. Looking for more valuable insights?

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We announced the acquisition of Insent last month (now called ZoomInfo Chat ).

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

DiscoverOrg

AUGUST 7, 2018

DiscoverOrg’s OppAlerts function incorporates Intent data from Bombora, collected and analyzed from: 4,000 corporate websites and media publishers. 2 billion devices and millions of prospective buyers. The trifecta: Fit + Opportunity + Intent data. 40 billion unique buying signals quarterly. Find out now.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

PureB2B

APRIL 19, 2022

Pinterest is a social media network that allows users to curate images they love by pinning them into their collections. Even better, identify the buyer intent signals from various sources so you can determine which pages to syndicate on which networks. Pinterest (for Infographics).

Top of Funnel 62

Top of Funnel Content RSS Youtube 62

PureB2B

APRIL 19, 2022

Pinterest is a social media network that allows users to curate images they love by pinning them into their collections. Even better, identify the buyer intent signals from various sources so you can determine which pages to syndicate on which networks. Pinterest (for Infographics).

Top of Funnel 62

Top of Funnel Content RSS Youtube 62

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We announced the acquisition of Insent last month (now called ZoomInfo Chat ).

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

GreenRope

SEPTEMBER 10, 2017

Create personalized customer journeys to curate a truly personalized buying/online experience and forge closer relationships with prospective customers. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Better understand your customers or audience(s). Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Create personalized customer journeys to curate a truly personalized buying/online experience and forge closer relationships with prospective customers. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Better understand your customers or audience(s). Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Create personalized customer journeys to curate a truly personalized buying/online experience and forge closer relationships with prospective customers. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Better understand your customers or audience(s). Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40