PureB2B
APRIL 26, 2022
Locating the right person worthy of your outreach efforts can feel like trying to find a needle in a haystack. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. Defining “In-Market” Buyers. Make Use of Intent Data.
Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Combining buyer intent with social proof.
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PureB2B
APRIL 6, 2022
Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. Intent data is used by over 40% of B2B sales leaders to enrich their CRM.
PureB2B
MAY 19, 2022
These are contacts who won’t be easily annoyed by a torrent of business topics and outreach efforts from several vendors. Add to this the 550 million professional users on the platform and B2B marketers have a very exciting opportunity on their hands. Use Content Syndication to Attract In-Market Buyers. You can also use?
NetLine
MARCH 7, 2022
To better understand the kind of insights NetLine’s Intent Discovery delivers, let’s further define buyer-level intent. What is Buyer-Level Intent? Buyer-level intent, or buyer intent data, is the measure of an individual prospect’s readiness to make a purchase within a given timeframe. .
TrustRadius Marketing
OCTOBER 3, 2022
Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable. Bottom-of-the-funnel and in-market buyers. Intent data can come from first-, second- or third-party sources, and there can be additional differences between these sources. Do more with intent data sources.
PureB2B
MAY 20, 2022
Suffice it to say, when used correctly, intent data enables you to uplevel your sales and marketing efforts by improving the timing, accuracy, and delivery of the messages you send to your prospects, allowing you to generate leads from targeted, in-market buyers. But that’s not all you can do with it.
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