Buyer Intent and In-market Prospects

Intent Data is a superpower. Here’s why.

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Intent Data Difference: How it Works.

Intent Data

Intent Data Intent Zoominfo Top of Funnel

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

NOVEMBER 10, 2023

With 1st party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Finally, 3rd party intent data offers scale.

Intent Data

Intent Data Intent Demand Generation Buyer Intent

Intent Data is a Superpower. Here’s Why

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. We’ve got you covered with this list of resources: What Is Intent Data? That’d be something. And How Can I Use It?

Intent Data

Intent Data Intent Zoominfo Buyer Intent

How Buying Signals Rise from Layers of Data

Zoominfo

JUNE 2, 2021

The advantage of using buying signals is simple: It saves teams time by narrowing down the pool of prospective leads, and it also saves money by focusing spending on top-notch, in-market prospects. This example shows how Scoops reports on projects for searched companies.

Buy

Buy Zoominfo Work Management Marketing Management

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

OCTOBER 19, 2020

With first-party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Finally, third-party intent data offers scale.

Intent Data

Intent Data Demand Generation Intent Demand

5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching.

Ideal Customer Profiles

Ideal Customer Profiles Psychographics B2B Lead Scoring

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict™ , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Light Up Your Revenue by Decoding the Dark Funnel

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. The Dark Funnel is brimming with anonymous buyer intent data.

Top of Funnel

Top of Funnel Intent Signal Intent Data Buyer Personas

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Where does that leave us?

Intent Data

Intent Data Intent Lead Ranking Personalization

Hyper-personalize The Customer Experience with Intent Data

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. Let’s add “homepage hyper-personalization” to the list.

Intent Data

Intent Data Intent Lead Ranking Personalization

More with Less: 7 ways to sustain results with a smaller Q2 marketing budget

Heinz Marketing

MARCH 17, 2020

Tighten focus on active buyer intent signals: Instead of just fishing in the vast ocean for qualified fish, deepen your definition of a truly qualified, in-market prospect. What buying and intent signals do they exhibit? What market conditions, unique to their business, indicate a heightened need?

Marketing Budget

Marketing Budget Intent Signal Top of Funnel Terms and Conditions

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data

Intent Data Intent Top of Funnel Intent Signal

Data-Driven Success: Informatica Ups Customer Acquisition

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. By informing their ABM strategy with information captured via tags embedded within their website, Informatica was able to further qualify and contextualize their in-market prospects.

Acquisitions

Acquisitions Account Based Marketing Bombora Intent Data

Why You Need to Be Careful With One Feature of the New Demand Waterfall

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions analysts are suggesting that companies should focus their outbound demand generation activities on in-market prospects. The identification of in-market prospects relies heavily on the use of intent data, which is data regarding the online behaviors of potential buyers. Here's why.

Demand

Demand Work Management Intent Data Features

2023’s 19 Best Sales Prospecting Tools

Hubspot

DECEMBER 23, 2022

Cognism helps users identify prospects that are currently “in-market” and actively looking to purchase a solution. The way the platform pulls this data is through a partnership with Bombora — the buyer intent platform listed earlier in the post. Qualifying and scoring prospects using behavioral data. Image Source.

Enterprise Management

Enterprise Management Ideal Customer Profiles Work Management Marketing Management

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

MARCH 1, 2019

Check out the article to learn the five ways audience targeting can help you maximize your paid search results, such as finding untapped audiences by using multiple search engines in tandem, and using intent data to target in-market prospects. Direct Mail Influences Purchase Decisions.

Intent Data

Intent Data Intent Account Based Marketing ABM

B2B Marketing Zone

Intent Data is a superpower. Here’s why.

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Trending Sources

Intent Data is a Superpower. Here’s Why

How Buying Signals Rise from Layers of Data

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

5 Key B2B Data Types Your SDRs Need to Excel

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

Light Up Your Revenue by Decoding the Dark Funnel

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Hyper-personalize The Customer Experience with Intent Data

More with Less: 7 ways to sustain results with a smaller Q2 marketing budget

Content + Intent Data: The Rise of First-Party Data

Data-Driven Success: Informatica Ups Customer Acquisition

Why You Need to Be Careful With One Feature of the New Demand Waterfall

2023’s 19 Best Sales Prospecting Tools

Intent Data Industry News: ABM, Google, Dynamic Targeting

Stay Connected