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Intent Data is a superpower. Here’s why.

Zoominfo

Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? Selling points and promises aside, without fully understanding their prospects (i.e. The Intent Data Difference: How it Works. Without benefiting from it through sales. That’d be something.

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Intent Data is a Superpower. Here’s Why

Zoominfo

Just how do businesses with access to so much rich information actually use it to their individual advantage? Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. That’d be something. And How Can I Use It?

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First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

With 1st party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. This makes it a reliable source for businesses looking to make informed decisions.

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How Buying Signals Rise from Layers of Data

Zoominfo

The advantage of using buying signals is simple: It saves teams time by narrowing down the pool of prospective leads, and it also saves money by focusing spending on top-notch, in-market prospects. When you layer all these buying signals on top of each other, the results can help prioritize outreach efforts to prospects.

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5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

They include information like company size, annual revenue, location and industry. Your sales team needs to have this information to effectively segment, qualify, score, and prioritize their B2B sales leads. Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects.

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First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

With first-party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Finally, third-party intent data offers scale.

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Light Up Your Revenue by Decoding the Dark Funnel

6sense

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. The Dark Funnel is brimming with anonymous buyer intent data.