article thumbnail

Intent Data is a superpower. Here’s why.

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. But how does ZoomInfo Intent work?

article thumbnail

Intent Data is a Superpower. Here’s Why

Zoominfo

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Its growth is changing how teams prioritize their time and gather behavioral signals about prospects and accounts. That’d be something. Pretty cool, right?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

In short, first-party intent data is easily accessible, highly valuable, with little-to-no significant additional costs incurred. By combining buyer intent algorithms with your own company records and continually updating them, you can tap into data you already own to see which accounts are in-market to purchase imminently.

article thumbnail

How Buying Signals Rise from Layers of Data

Zoominfo

Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase. These data points flesh out ideal prospects that you can target. Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success.

Buy 130
article thumbnail

5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

This type of B2B sales data will let your SDRs know which technology a target account is likely to purchase, or how they are utilizing their existing technology. . This information also provides indications of a prospect’s attitude toward specific software, as well as their technology challenges and purchasing behaviors.

article thumbnail

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

In short, first-party intent data is easily accessible, highly valuable, with little-to-no significant additional costs incurred. By combining buyer intent algorithms with your own company records, and continually updating them, you can tap into data you already own to see which accounts are purchase-ready.

article thumbnail

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 The post Can Intent Data Hyper-personalize Your 4.5B