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10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey.

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10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey.

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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

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Demand Generation vs. Lead Generation: Key Differences, Strategies, and More

DealSignal

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Use intent data to find in-market buyers. Using intent data is one of the best ways to discover people who are currently in the market for a solution like yours.

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Shifting Your Focus to Intent-Driven Leads

PureB2B

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

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Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here’s what she told us about connecting content to signal data for a frictionless experience.

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What is B2B Demand Generation?

Inbox Insight

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Marketing and Sales teams need to work together throughout the buyer journey to ensure their needs are met at every stage.