6sense

MAY 9, 2017

Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined. Panasas: experienced 4x lift in account-based marketing media conversions. Register here for the upcoming session at SiriusDecisions Summit 2017!

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Inbox Insight

SEPTEMBER 10, 2021

This is where next level buyer insights really come into play…. How effectively can you identify real-time need along with the influential factors that shape your target buyers behavior? As leads progress along your buyer journey, content needs to be aligned with real-time need in order to: increase the relevancy.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

DealSignal

DECEMBER 28, 2021

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Partner marketing is a great way to expand your reach and continue building your position as an industry thought leader. Use intent data to find in-market buyers.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

AUGUST 2, 2021

Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition. This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Intent Data in a Nutshell.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

Intent Data 84

Intent Data Intent Content De-duplication 84

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Created using DALLE via ChatGPT. Download your copy!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

6sense

JUNE 22, 2017

Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers. Good idea.).

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

6sense

JULY 17, 2017

And if you’re on a B2B sales or marketing team, you are too. Because at a time when the whole world is going digital, the technology you need to reach and engage in-market buyers is right at your fingertips. Get the full Wave report to see how predictive analytics can help boost your B2B sales and marketing program results.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Inbox Insight

JUNE 30, 2023

Reading time: 5 minutes Follow these Account-Based Marketing strategies to drive revenue potential and increase pipeline profitability… ABM play #1: Always-on brand awareness Crucial to driving awareness and interest among all decision-making unit (DMU) members is to maintain always-on brand awareness.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Marketing and Sales teams need to work together throughout the buyer journey to ensure their needs are met at every stage.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

OCTOBER 4, 2022

Key to achieving this is to understand where your prospect is along the buyer journey. Here’s a handy content map template to get you thinking about key considerations – challenges and opportunities, content and channels, at every stage of the buyer journey. Reading time: 4 minutes.

Top of Funnel 97

Top of Funnel B2B Sales Multi-Channel B2B 97

Inbox Insight

NOVEMBER 30, 2023

These Insights have been collated from a combination of first party research conducted on our Buyer Education Platform IFP and Intent analysis from our in-house Insights Team. What’s been successfully captivating the attention of B2B buyers in your market? What are their investment plans for the next 12 months?

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Q: Can you tell me about the market opportunity you see for 6sense? Dave : The market opportunity we have is so large that it’s almost unquantifiable.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48