Buying Cycle, In-market Buyers, In-market Prospects and Top of Funnel

Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

Efficiency

Efficiency Marketing Automation Services Lead Ranking Brand Identity

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

MAY 10, 2017

Since all the outreach activity is tied directly to those accounts, if you don’t choose the right ones, you’re hosed. And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. Finding in-market buyers to pass to sales. Entering sales conversations early and often.

Account Based Marketing

Account Based Marketing ABM Demand Generation Top of Funnel

B2B Marketing Zone

Simplifying your martech stack: From pipeline efficiency to brand affinity

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

Webinars

Stay Connected