Buying Cycle, In-market Buyers and In-market Prospects

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Buying Cycle

In-market Buyers

In-market Prospects

Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy.

Efficiency

Efficiency Marketing Automation Services Lead Ranking Brand Identity

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing

Account Based Marketing ABM Demand Generation Top of Funnel

B2B Marketing Zone

Simplifying your martech stack: From pipeline efficiency to brand affinity

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

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