Litmus

APRIL 18, 2024

we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribers. The cost may be worth it for systems that better talk to one another (or for those investing in the top five platforms, one system that can literally do everything.) Click here to see the full results.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Email campaign success metrics. Clicks and click-through rate. Conversions and conversion rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 107

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 107

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Let’s look at actions that rectify these common mistakes to ensure your email marketing campaigns deliver exceptional engagement and a vigorous return on investment (ROI). Quality email lists are essential for successful campaigns.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A/B testing can increase your email marketing ROI by as much as 37%. A/B testing can increase your email marketing ROI by as much as 37%. Let us help rock your email campaigns in 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Litmus

JUNE 28, 2021

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off? It can be fixed. Litmus Spam Testing. Sender Score.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

JULY 28, 2021

Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email.

Click Rate 122

Click Rate Privacy Protection Paid Search Agency Open Rate 122

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Positive email engagement can look different to different marketers. Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Try Litmus Spam Testing today.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Depending on your ESP and its built-in reporting, you can track these right in your dashboard. It is a business metric, not a campaign-level measurement.

Budget Programs 111

Budget Programs Long Tail Marketing Ad Frequency Click Rate 111

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Ensure confirmation campaigns are in place.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage. Click here to download!

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

JULY 7, 2021

This timing still allows a few months to create an organized plan around customer campaigns and any holiday sales we may want to offer. If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. You need to be ready to track more than just opens.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. This is where everything should start when reviewing your campaigns. Click-through rate. The click-through rate is the percentage of clicks once an email is opened.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Export data like: Opens, clicks, replies, unsubscribes.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. You can use different tools to facilitate the segmentation strategy. Accordingly, you can then segment the people. Acquire new leads ahead of the Holidays.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98