markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Unfortunately, if you have a lot of content this can be tedious process. How do you build your library of relevant lead nurturing content?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

KoMarketing Associates

MAY 1, 2013

Report results and analysis indicate several key insights, including the percentage of software marketers using content marketing, the number of tactics they are using to execute their campaigns, the frequency with which they are using such tactics, and much more. Case studies (86%). Lead management/nurturing (66%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. View the case study here for more.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Content Marketing Institute

JANUARY 12, 2018

In most cases, I noticed the one thing paralyzing their content marketing strategy was the lack of clarity for the broader digital – or integrated – marketing strategy. One recent study by Smart Insights found that only 34% of marketers felt their organization had a clearly articulated integrated digital marketing strategy.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. For Sales People : You have goals and quotas to meet. Flexible lead scoring.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Paycor Case Study. . Blackbaud Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Paycor Case Study. . Blackbaud Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Also, they help you in creating engaging content that drives visibility, sales, and increases your online presence. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Scoop.it

JULY 29, 2021

Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process. Sales content management is the solution.

Work Management 98

Work Management Marketing Management Top of Funnel Sales Cycle 98

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. Case Studies. Today there are millions (maybe billions?) of PDFs living on the Internet. Media Kits.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. eMarketing Strategies for the Complex Sale.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Vidyard

OCTOBER 9, 2014

65-90% of the buying process happens before a prospect even raises their hand. How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Target Quick Wins: start with small, manageable, and measurable options. Before they request a demo. So…Does it Work?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Hubspot

MAY 1, 2017

Those habits aren’t just limited to my writing process. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. How do you take advantage of someone’s habits without letting them know you’re studying their lives?”.

Personalization 101

Personalization Brand Identity Branding Planning 101

Online Marketing Institute

DECEMBER 5, 2011

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). For instance, when visitors referred from the curated site download white papers at the company site, they become a lead, which marketers can track through the sales funnel.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Absolutely!

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Marketing Institute

FEBRUARY 5, 2019

They make the experience entertaining, valuable, and memorable for viewers: Branded content campaigns excel when it comes to capturing audience interest, but they also are well-suited to contributing to lower-funnel goals. When companies don’t have the right strategy for branded #content, the results can be harmful, says @joderama.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

SugarCRM

DECEMBER 11, 2013

Microsites. Event Management. Campaign Manager. Case Studies. Learning Management. I have a serious case of wanderlust. Nine Things Sales is Thankful For. Somehow, we manage to forgive […]. Lead Management. Can Spam Compliance. Lead Capture. Internet Lead Capture.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Content4Demand

JANUARY 20, 2021

Case studies are among the most time-intensive content assets in your library to produce. The 2020 Content Preferences Study from Demand Gen Report found that more than half of B2B buyers (54%) engage with case studies as part of their buying process, and 29% cite them as one of the most valuable sources in researching B2B purchases.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Bluetext

SEPTEMBER 26, 2019

This ‘why’ will dictate the entire process and ensure the goals of the project are being realized. Our messaging is confusing for consumers and isn’t aligned with how sales go to market. United to create a multi-touch, multi-channel campaign to deliver messaging across multiple digital channels, social media, email, and microsites.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Seismic

JANUARY 9, 2023

As sales cycles become more complex, sales efficiency and sales effectiveness are more important than ever. In fact, before a buyer ever engages with one of your sales reps, they’ve already spent time researching your company, its products, and your competitors. What is sales effectiveness?

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

Content Standard

JULY 7, 2015

This web of fame and product sales unfolded in the same way as most TV pop culture trends: It began with a compelling story, and through strategic action with other Hollywood and brand leaders, it evolved into much more. In some cases, consider keeping these videos in a shorter format, allowing for easy viewing and sharing.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Salesforce Marketing Cloud

JANUARY 17, 2024

The sales environment is overwhelmingly digital. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales. What you’ll learn: What are digital sales?

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

PathFactory

JULY 11, 2022

Many are starting to notice economic headwinds that are slowing sales cycles and will potentially impact 2023 marketing budgets and require teams to do more with less. Focusing on the right B2B marketing strategy and tactics will be crucial at this time to deliver results and demonstrate marketing impact for any and all efforts and spend.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Content Standard

DECEMBER 6, 2023

Using the HFMA study, Health System Purchase Plans 2023 , I’m going to walk you through the specific information I would pull from this report and how I would translate it into content strategy. Demonstrate Strong ROI in Your Case Studies This will be the easiest application for most vendors.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Content Standard

DECEMBER 11, 2015

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. So, where does content fit in this process? Dollar Shave Club. Campbell Soup Company.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. So, where does content fit in this process? Dollar Shave Club. Campbell Soup Company.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Seismic

MAY 17, 2022

It almost goes without saying that the future of sales is digital – or, at least, hybrid. Buyers were already using online research to explore companies, products, and competitors before they ever spoke to a sales rep. McKinsey also found in its study that the number of channels where buyers engage has increased from 7.5

Sales Cycle 52

Sales Cycle Digital Asset Management Microsite Differentiation 52

Martech

OCTOBER 4, 2022

Nearly a third (31%) of event marketers surveyed in 2018 said live events were their single most effective marketing channel, beating out content marketing, email marketing and many other categories, according to a study released by event management software company Bizzabo. Agenda management. Get MarTech! In your inbox.

Enterprise Management 109

Enterprise Management Marketing Management Budget Programs SIC 109

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Martech Advisor

NOVEMBER 15, 2019

Is it for information sharing, awareness building, reputation management, lead generation, building communities, or some combination of these? A 1997-2003 study of S&P 500 company websites found a “remarkable transformation” marked by “increasing levels of information, interactivity, and service offered.”

Microsite 65

Microsite Top of Funnel Marketing Websites Digital Marketing Funnels 65

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. But there's no question that journalism is taking a beating during this downturn.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

KoMarketing Associates

SEPTEMBER 18, 2018

Data shows that more than half of high-tech B2B sales will come from digital by 2020. B2B tech sales are increasingly originating from digital channels, such as: Email. B2B tech sales are increasingly originating from digital channels, such as: Email. Case Studies. Microsites. Whitepapers. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Convince & Convert

APRIL 4, 2016

Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. How do you make those leads speed up and move down the funnel faster? How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. Top of Funnel. Well, it’s simple.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

markempa

FEBRUARY 9, 2015

Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it. Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120