Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. In the forthcoming discourse, we shall delve into the essential B2B email marketing metrics & KPIs that hold sway for B2B marketers. Take a moment to understand the metrics available to you for these campaigns.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email. We divide them into toxins and traps (see below).

Email Marketing 113

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 113

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Automated email copy, images, and links work. Have there been any wild fluctuations in your email engagement rates? Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do?

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Email read rate or read time.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 101

Template Privacy Protection Mobile Marketing Click Rate 101

Martech

MARCH 30, 2022

This takes the whole email journey into account and doesn’t just look at how well the landing page converted. As you can see in these two client examples, the conversion followed through with what the opens and clicks signified. But even if opens were accurate every time, the open rate is still not necessarily the right metric.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? Let’s find out. Try Litmus Spam Testing today.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Litmus

APRIL 4, 2024

But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.”

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98