Litmus

JANUARY 25, 2022

Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Unsubscribe rate. Bounce rate.

Email Marketing 98

Email Marketing Click Rate Open Rate CTR 98

Litmus

NOVEMBER 16, 2021

Your email programs can provide valuable insights into what content people are engaging with, as well as when and where they’re engaging with your communications. Depending on where they’re viewing your emails, this impacts your entire customer journey. That likely means they’re clicking over to your website, your shopping cart, etc.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Get MarTech’s Email Marketing Periodic Table. Click here to download!

Open Rate 113

Open Rate Marketing Automation Services Peer-to-peer Click Rate 113

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Email campaign success metrics. Clicks and click-through rate.

Webinar Metrics 113

Webinar Metrics Deliverability CAN-SPAM Co-Registration 113

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Litmus

APRIL 19, 2022

Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. Why have email metrics changed?

Open Rate 87

Open Rate Email Marketing Planning Webinar Metrics 87

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email. It is a great idea to use software like Scoop.it

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. The best part?

Email Marketing 69

Email Marketing Social Marketing Privacy Protection Banners 69

Martech

OCTOBER 30, 2023

Email addresses are typically uploaded by marketers as lists in the email service provider or database or automatically inserted through a form on a website. This includes opens and clicks on specific links within your email. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 128

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 128

Salesforce Marketing Cloud

FEBRUARY 2, 2022

With these 22 new fields, you can: monitor how your emails are performing by device, client, operating system, and browser optimize engagement with deeper metrics such as bounce types, clicks by links, total clicks and opens, conversions, unsubscribes, complaints, and click event lag easily visualize, analyze, and share reports.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Vision6

AUGUST 23, 2021

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more. Source: Really Good Emails. Want to take your campaigns to the next level? Know your audience segments.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

SEPTEMBER 22, 2021

iOS 15 and letting go of open rates. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. BIMI: the new standard for email marketing? “It Read more here. Read more here. Read more here.

Marketing Automation Services 129

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 129

Navigate the Channel

JANUARY 3, 2024

Segmentation allows for personalized content, increasing engagement and conversion rates. Personalize and Be Relevant Sending generic, one-size-fits-all emails is a surefire way to disengage your audience. And, of course, make your emails relevant. Send emails with value and meaning to the recipients.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Porch Group Media

NOVEMBER 10, 2022

Ninety percent of users aged 15 to 24 use email, as do 93.6% adults), and at over 65, the email use rate is 84.1%. 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 28, 2021

Have there been any wild fluctuations in your email engagement rates? Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. It might be a sign that your emails aren’t being delivered to the inbox. Are all of your email programs still compliant?

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Budget Programs 121

Budget Programs Long Tail Marketing Ad Frequency Click Rate 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

DECEMBER 15, 2023

Campaign calendar Our annual State of Email Workflows Report found that 62% of email teams spend two weeks or more to build an email, so if you need to create a new email campaign, you better start early. Feel free to copy our free email campaign planning template !

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Litmus

JUNE 16, 2021

Get powerful, holistic insights to optimize email campaigns. With so much competition in the inbox, it’s critical to understand what’s resonating in your email program—and what’s not, so you can be agile and effective with your email strategy. Sounds impossible, right? Not anymore. Introducing: Litmus Integrated Insights.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Email read rate or read time.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. However, there are some baseline KPIs that almost every email marketer should be using. Delivery rate. Delivery rate is the percentage of emails delivered.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Martech

AUGUST 15, 2022

If you’re an e-commerce brand, your number one question should be, “How much money did this email campaign bring in?” ” All the metrics you use should help you answer that question: total revenue attributed to email, revenue per email, revenue per subscriber, and so on. The open rate.

Budget Programs 102

Budget Programs Privacy Protection Paid Search Agency Planning 102

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 100

Template Privacy Protection Mobile Marketing Click Rate 100

Martech

MARCH 30, 2022

This takes the whole email journey into account and doesn’t just look at how well the landing page converted. As you can see in these two client examples, the conversion followed through with what the opens and clicks signified. But even if opens were accurate every time, the open rate is still not necessarily the right metric.

Multivariate analysis 106

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 106

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? Let’s find out. Because it works—if done well.

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96

Litmus

DECEMBER 20, 2023

What if… instead of fighting for a single open, you could get subscribers to repeatedly come back to a single email campaign? For our big New Year’s Eve email last year, we wanted to know: could we encourage subscribers to come back to an email to sign up? Surprisingly, a good chunk DID come back and check out the email.

Rules 85

Rules Template Display Tagging 85