article thumbnail

The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.

article thumbnail

Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build Successful Restaurant Landing Pages That Sell More Food

Unbounce

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Increase click-through rate. Send users to pages that match their search intent. Build a valuable email list.

article thumbnail

How to Create Irresistible Facebook Landing Pages (Examples)

Unbounce

So, your prospect clicks your ad with the intent to buy. In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. What Is a Facebook Landing Page? Years ago, Facebook offered landing pages within their own platform.

article thumbnail

How to Make & Optimize an Instagram Landing Page (WordPress)

Optinmonster

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

article thumbnail

How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Unbounce

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

article thumbnail

[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Unbounce

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Started pairing landing pages with video ads, which have a cost-per-conversion that’s just 1/4 what they were paying with search ads. At the time, we were really focused on inbound.