Martech
FEBRUARY 8, 2022
While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing how to measure success and identifying where you are looking for improvements are all critical to know before jumping into the DXP buying process.
TrustRadius Marketing
APRIL 6, 2022
You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back. If you want to transform your platform and workflow all at once, you might consider digital experience software.
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Martech
JULY 19, 2022
Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. ” Composability as an option.
chiefmartech
AUGUST 29, 2022
The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.
Valasys
AUGUST 14, 2019
Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. A CMS supports multiple users in a collaborative environment. The features of CMS vary widely. B2B companies also employ CMSs to store, control, revise & publish documentation.
Martech
DECEMBER 23, 2022
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system. It’s a.NET CMS.
TrustRadius Marketing
OCTOBER 27, 2022
Effective customer engagement is essential for any business. Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. Promoting Customer Loyalty.
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