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Marketing AI blueprint unveiled at The MarTech Conference

Martech

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Image: Capgemini.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. It uses artificial intelligence, machine learning, computer science, and linguistics to process and analyze written or spoken language and convert it into data.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. Less than one-third had clear contact information or instructions for blind users on how to seek help. Most users care about how brands treat customers and the world. Choose a CMS that Supports Accessibility.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back. If you want to transform your platform and workflow all at once, you might consider digital experience software.

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Tips For Picking the Best DXP 2022

TrustRadius Marketing

Delivering a great customer experience today also means managing your online presence. For a contact center or sales teams to achieve customer success you need to offer an amazing, omnichannel customer experience. Digital experience software allows you control over each new customer’s first time.

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HubSpot Product Update Roundup - INBOUND 2023

SmartBug Media

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. A CMS supports multiple users in a collaborative environment. The features of CMS vary widely. B2B companies also employ CMSs to store, control, revise & publish documentation.